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    • Case: Annie's Hallmark
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MARKETING EXECUTION & CX RESOURCES


After strategy comes execution, and that's where these playbooks come in.


From campaign planning to product pages, customer feedback to lifecycle marketing, these guides focus on the real-world work of engaging audiences, improving experiences, and driving measurable results.


Whether you're building a funnel, launching a campaign, or translating insights into impact, you'll find practical tools here to help you move from ideas to outcomes.

Marketing Campaigns & Messaging

Lead With What Your Audience Actually Cares About (pdf)Download
The Email Playbook for B2B and B2C Marketers - 20 Tips (pdf)Download
From Idea to Impact - Campaigns (pdf)Download
Healthcare Meets Retail (pdf)Download

Voice of Customer, Value, and Experience

Delivering Value Isn’t Enough - You Have to Prove It. (pdf)Download
What Is “You Said, We Did” (pdf)Download
Are You Communicating the Value You Deliver (pdf)Download
What Actually Makes a Great Customer Experience (pdf)Download
Voice of Customer Starter Kit (pdf)Download

Product Content & Merchandising

What 1,000+ Product Descriptions Taught Me (pdf)Download
Tag Smarter. Sell Faster. (pdf)Download
Turn Tags into Tools (pdf)Download
Turn Wishlists Into Sales (pdf)Download

Website Strategy & Performance

Smart SEO Starts with Smart Tools (pdf)Download
Website Redesign, Done Right (pdf)Download
Playbook Watching Brand Trends and Channel Performance (pdf)Download

full-funnel marketing

Lifecycle Marketing That Drives Real Growth (pdf)Download

portfolios

Portfolios - Strategy + Skills = Impact (pdf)Download

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