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Case Study: Corvee (2024-2025)

Situation

Situation

Situation

Corvee and Instead, two AI-driven tax and financial software brands, brought me on as ad hoc marketing support to improve their organic visibility, streamline content production, and support competitive positioning in a rapidly growing space.

Task

Situation

Situation

  • Provide ongoing, ad hoc support for developing keyword-optimized content that drives search performance and thought leadership 
  • Manage SEO formatting, metadata, and publishing across WordPress (Corvee) and Webflow (Instead)

Action

Result

Result

  • Created and optimized 100+ blog posts using Claude AI and SEO tools 
  • Managed publishing workflows across WordPress and Webflow, aligning content with each brand’s tone and structure
  • Applied metadata, internal linking, category tagging, and UX-friendly formatting
  • Established repeatable workflows and automation to support scalable uploads 
  • Recommended content around trending tax topics to boost engagement and authority

Result

Result

Result

  • Improved search rankings and organic traffic 
  • Strengthened Corvee and Instead’s positioning as AI-driven tax and planning leaders
  • Streamlined content operations and reduced publishing friction across platforms

Services Provided

Services Provided

Services Provided

  • SEO & Content Strategy  
  • AI-Assisted Blog Creation (Claude AI)  
  • Webflow & WordPress Publishing  
  • Metadata, Alt Text, and On-Page SEO  
  • Internal Link Mapping  
  • Workflow Optimization & Automation  
  • Multi-Brand Content Alignment (Corvee + Instead)  
  • Thought Leadership Writing  


Deliverables

Services Provided

Services Provided

  • 100+ SEO-optimized blog posts  
  • Dual-platform content publishing (WordPress + Webflow)  
  • Keyword-rich metadata and structured internal links  
  • Tax and finance blogs tailored to each brand’s voice  
  • Publishing workflows and automation templates  
  • Educational content supporting product visibility and brand leadership  


Insight to Impact: Full-Funnel Execution

Upstream Marketing / Strategy

Downstream Marketing / Execution

Downstream Marketing / Execution

Minimal involvement

  • SEO strategy development 
  • Topic selection or competitive content mapping
  • Brand positioning or content planning frameworks 

Downstream Marketing / Execution

Downstream Marketing / Execution

Downstream Marketing / Execution

Hands-on production and publishing tasks:

  • Created and optimized 100+ blog posts using Claude AI and SEO tools provided 
  • Uploaded and formatted posts in WordPress and Webflow, following pre-established brand structures
  • Applied basic on-page SEO: metadata, tags, alt text, and internal linking 
  • Executed routine tasks like UX formatting, category tagging, and copy cleanup
  • Followed existing workflows and templates for scalable publishing 
  • Supported dual-platform publishing for two brands (Corvee and Instead)

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