Technology

I help teams communicate complex technologies—especially in regulated industries—through clear, effective marketing. My work brings structure to go-to-market efforts, reduces risk, and drives adoption in AI, SaaS, cleantech, industrial, and healthcare sectors.

CareInsight.ai
Led GTM campaigns and lifecycle messaging for this AI-powered healthcare platform. Translated technical value into clear content for payers and providers, aligning compliance, sales, and product teams.

AI & FinTech Startups (via Upwork)
Supported early-stage AI and fintech companies with pitch decks, brochures, and messaging strategy. Deliverables helped founders and teams explain value clearly to investors, buyers, and internal stakeholders. Example: DeepLeaf AI, an agriculture-focused platform using automation to reduce pesticide reliance; SecureSplit, a SaaS tool simplifying financial planning for legal professionals; Corvee, created SEO content strategy for a FinTech platform serving CPAs. Simplified compliance-heavy topics to boost visibility, trust, and organic traffic. 

Rebound Technologies

Built GTM strategy at the intersection of HVAC and data. Developed personas, workflows, and sales tools for B2B buyers in cold storage and data centers. 

What I Deliver in Tech-Heavy, Regulated Markets:

• Clear positioning in complex, high-stakes spaces 
• Messaging that connects innovation to compliance
• Scalable systems for faster GTM without losing precision
   

The result: Smarter launches, stronger adoption, and clearer communication—where it matters most.