Choosing the right strategic partner is key. Below are answers to common questions about my services and approach. Need more details? Contact me!
Do you understand healthcare compliance and data privacy?
Yes. I’ve worked with healthcare organizations including CareInsight.ai and NH Public Health, where HIPAA, data privacy, and regulatory alignment were critical. My experience spans AI-driven care platforms, HEDIS measures, and Medicaid guidelines.
Can you help communicate complex healthcare products clearly?
Absolutely. I translate clinical, technical, and AI-driven concepts into clear messaging for payers, providers, and executives. This includes GTM decks, webinar content, and adoption-focused messaging that supports both clinical and operational teams.
Have you supported healthcare GTM or adoption initiatives?
Yes. I led go-to-market efforts for CareAssistant.ai™, building email flows, sales collateral, and cross-functional content to support adoption across case management and payer teams.
Do you have public health experience?
Yes. During COVID-19, I supported NH Public Health, leading digital communications and web strategy to translate policy changes into clear, accessible public guidance for diverse communities.
Have you worked with lab operations, diagnostics, or scientific teams?
Yes. I’ve supported diagnostics, life sciences startups, and global testing providers like TÜV SÜD. My experience spans microbiology, diagnostic testing, EMC, MRI safety, and sterilization services, where accuracy and regulatory alignment are essential.
Can you help translate complex lab and diagnostic services for different audiences?
Absolutely. I turn dense protocols and testing capabilities into clear, benefit-led messaging for buyers, regulators, and partners, ensuring consistency across sales materials and market-facing campaigns.
How do you support sales and marketing in regulated lab settings?
I build messaging frameworks, datasheets, pitch decks, and nurture content that emphasize quality, speed, and compliance, helping reduce friction and shorten sales cycles.
Are you comfortable working with technical and regulatory teams?
Yes. I collaborate closely with QA, clinical, regulatory, and diagnostic stakeholders to ensure materials are accurate, compliant, and ready for review while supporting broader marketing goals.
What regulated industries have you worked in?
MedTech, healthcare, lab diagnostics, environmental technology, and tax software. These are environments where compliance, data privacy, and documentation directly shape marketing execution.
How do you keep messaging compliant without losing clarity?
I build pre-approved messaging frameworks that meet regulatory requirements while staying clear and value-focused. At Corvee, I led SEO-driven content aligned with IRS guidance and legal review without sacrificing engagement or performance.
Can you coordinate across legal, product, and marketing teams?
Yes. I manage structured review workflows using tools like Jira and Confluence, tracking edits, version control, and approvals so teams move quickly without risking accuracy or audit readiness.
Have you worked in sustainability or clean tech?
Yes. At Rebound Technologies, I led research and messaging for an industrial cooling solution supporting grid decarbonization and ESG goals, aligning outreach with DOE regulations and utility rebate programs.
Can you support small teams with limited time and budget?
Yes. I work quickly, prioritize what matters most, and deliver clear, ready-to-use marketing materials without overcomplicating the process.
What types of deliverables do you create?
Pitch decks, one-pagers, service menus, social content, email flows, landing pages, and campaign calendars. I also help turn scattered ideas into focused, scalable messaging.
How do you approach branding or positioning for small teams?
I meet teams where they are. That might mean refining an existing brand or creating simple guidelines that align voice, visuals, and messaging across channels.
Can you help with launches or events?
Yes. I support pop-ups, retail launches, and virtual campaigns with signage, promo assets, email sequences, and checklists to keep everything on track.
Why are you a good fit for small business work?
I understand lean teams and competing priorities. I bring structure, move fast, and focus on execution that delivers real momentum.
Have you worked outside healthcare, labs, and regulated markets?
Yes. I’ve also supported SaaS, AI, education, venture capital, industrial technology, and economic development. I adapt quickly in technical or ambiguous environments that require clarity and execution.
Can you ramp up in new or emerging industries?
Absolutely. I use focused research and stakeholder input to get up to speed fast, then translate complexity into clear messaging, structure, and campaigns.
Do you support software and platform-based businesses?
Yes. I’ve worked with AI platforms, Salesforce-integrated tools, and workflow automation products across GTM planning, onboarding, investor decks, and sales enablement.
What about mission-driven or public-facing work?
I’ve supported public health, sustainability, education, and community-focused organizations, balancing accessibility, clarity, and performance.
Do you only work with B2B clients?
Most of my work is B2B, but I also support B2C and mixed-audience initiatives when complexity or stakeholder alignment matters.
Copyright © 2025 Helping You Find Time - All Rights Reserved.
dasha.randlett@gmail.com | 603-689-4513