MARKETING, GTM & PIPELINE GROWTH Darya ("dasha") randlett
Partnering with teams to connect strategy and execution across positioning, campaigns, and pipeline development.
Let’s Grow Your Business
Establish Clarity
Establish Clarity
Establish Clarity
I help leadership teams see the full picture and align around what matters most.
- Assess how marketing, sales, product, and operations work together in practice
- Ground decisions in market, customer, and competitive insight
- Partner with executives to clarify priorities, trade-offs, and direction
Set the Direction
Establish Clarity
Establish Clarity
With clarity in place, I translate strategy into a shared operating plan.
- Define go-to-market strategy, positioning, and messaging frameworks
- Set campaign and launch priorities aligned to business goals
- Establish ownership, decision rights, and operating rhythms across teams
Lead Execution
Establish Clarity
Lead Execution
I stay close through execution to ensure strategy turns into results.
- Guide execution across digital, lifecycle, events, and sales enablement
- Equip teams with playbooks, narratives, and decision frameworks
- Review performance, adjust course, and invest where momentum is strongest