TÜV SÜD (2023 - 2024)

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TÜV SÜD invested $12M to open a 20,000 sq. ft. microbiology laboratory in Minnesota's Medical Alley, expanding testing services across the U.S. and LATAM. As Marketing Manager for the Americas, I led the GTM strategy, driving awareness, pipeline growth, and global launch execution with teams across North America, Europe, and APAC.

Develop and execute an integrated GTM and digital marketing strategy. Align global messaging, CRM, marketing automation, campaigns, and events to accelerate awareness and lead generation.

• Led integrated marketing programs across the Americas.
• Executed campaigns using Google Ads, LinkedIn Ads, Marketo, and Sitecore.
• Enhanced CRM, marketing automation, and lead nurturing.
• Developed GTM strategies for key MedTech audiences.
• Managed marketing for major industry conferences.
• Built GA4, Power BI, and SEMrush performance dashboards.
• Improved email campaigns through segmentation and A/B testing.
• Introduced Agile planning and standardized marketing workflows.

• Positioned TÜV SÜD as a leading U.S. MedTech testing partner.
• Generated 150+ executive contacts and 90+ qualified leads.
• Increased brand awareness through integrated marketing.
• Improved CRM, automation, and campaign reporting.
• Strengthened collaboration across the Americas, Europe, and APAC.
• Delivered executive dashboards to support business decisions.
• Built scalable marketing processes for future growth.

• Regional GTM strategy across the U.S., Canada, and LATAM. 
• Multi-channel campaigns using Google Ads, LinkedIn Ads, Marketo, and Sitecore. 
• CRM, marketing automation, and lead nurturing. 
• SEO, PPC, and digital optimization. 
• Event marketing and lead generation for major industry conferences. 
• Persona development and ABM for strategic accounts. 
• KPI, pipeline, and ROI dashboards (GA4, Power BI, SEMrush). 
• Executive reporting, QBRs, and cross-functional collaboration. 

• Developed 5+ GTM strategies across technical service lines. 
• Delivered 10+ integrated regional marketing campaigns. 
• Improved PPC performance through campaign optimization. 
• Created event playbooks and lead capture workflows. 
• Built executive dashboards for pipeline and ROI reporting. 
• Developed regional messaging and sales enablement assets. 
• Launched post-event nurture and retargeting campaigns. 

• PMP Certification Training (37.5 Contact Hours, The Knowledge Academy – May 2023)
  Demonstrates advanced project management knowledge, supporting campaign and event execution across regions.
• Navigating MHS Testing Services – TÜV SÜD (Completed April 2024)
  Covers microbiology, sterility, packaging, EO validation, and biocompatibility - reinforcing subject matter fluency in regulatory medical device testing.

• Microbiology & Environmental Monitoring
• Biocompatibility Testing
• Chemical Characterization 
• Sterilization Validation (including EO and steam)
• Packaging Validation 
• Electrical Safety & EMC Testing
• Mechanical & Functional Testing 
• Usability & Human Factors Engineering
• In Vitro Diagnostic (IVD) Testing 
• MDR/IVDR & Regulatory Compliance Support
• AI & Cybersecurity Risk Assessments