Portfolio - Darya ("Dasha") Randlett

Digital Ink

 Agency growth, demand generation, and performance marketing across multi-client portfolios. Built scalable processes tied to measurable outcomes.

UpWork Profile

 As a Top Rated UpWork freelancer, I’ve supported 20+ startups with GTM strategy and marketing execution, generating $20K+ in revenue and delivering GTM plans, messaging, personas, and 30+ decks. 

CareInsight

(GTM Strategy for Healthcare AI)

 Led GTM strategy for an AI healthcare platform, including website messaging and HLTH event execution that generated 25+ qualified leads.

NH DHHS

(Public Health Strategy & Digital Communications)
Statewide public health digital strategy, rebuilding 20+ pages and supporting COVID response for 1M+ residents.  

TÜV SÜD

(MedTech GTM & Lab Launch, Americas)

 Led GTM and campaign execution for a $12M U.S. microbiology lab launch across regulated MedTech service lines. 

Corvee and Instead

(SEO + Scalable Content Delivery, FinTech SaaS)

 Built a scalable SEO content engine for tax software, producing 200+ compliant, search-optimized articles.

SecureSplit
(FinTech SaaS GTM Strategy & Investor Deck)
Developed GTM strategy, positioning, and investor materials for a FinTech document-sharing platform.

Rebound Technologies

(Workflow Mapping & Sales Ops Enablement)
Led industrial market research and sales ops enablement across HVAC, refrigeration, and data center markets.

Annie's Hallmark

(E-Commerce SEO & Shopify Optimization)

 Optimized 1,000+ e-commerce listings to improve SEO, UX, and seasonal retail performance.