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Portfolio - Darya ("Dasha") Randlett

Featured case studies

Healthcare & Public Sector

Healthcare & Public Sector

Healthcare & Public Sector

 CareInsight

(GTM Strategy for Healthcare AI)

Led GTM for GenAI platform, rebuilt website, and executed HLTH event strategy, generating 25+ qualified leads.  


NH DHHS

(Public Health Strategy & Digital Communications)
Led statewide digital overhaul reaching 1M+ residents. Rebuilt 20+ pages, ensured ADA compliance, and created 50+ public health resources. Earned 2 state awards for impact. 

Medical Devices & Labs

Healthcare & Public Sector

Healthcare & Public Sector

TÜV SÜD

(MedTech GTM & Lab Launch, Americas)

Led GTM, digital campaigns, and events for the $12M launch of a U.S. microbiology lab. Delivered 12+ campaigns, 3 flagship events, an ABM pilot, and full-funnel marketing across 10+ compliance service lines.

Tech

Healthcare & Public Sector

Data Centers

Corvee and Instead

(SEO + Scalable Content Delivery, FinTech SaaS)

Produced 200+ SEO blog posts using Claude AI.  Managed publishing across WordPress and Webflow


SecureSplit
(FinTech SaaS GTM Strategy & Investor Deck)
Developed GTM strategy and investor pitch for secure financial document-sharing platform. Created positioning framework, market research, and sales collateral to support fundraising and early customer acquisition. .


Data Centers

E-Commerce & Retail

Data Centers

Rebound Technologies

(Workflow Mapping & Sales Ops Enablement)
Led research across HVAC, refrigeration, and data center markets to inform sales strategy. Mapped 3+ workflows, updated processes, and implemented tools like a RACI matrix and CRM enhancements to improve team coordination and forecasting. 

E-Commerce & Retail

E-Commerce & Retail

E-Commerce & Retail

Annie's Hallmark

(E-Commerce SEO & Shopify Optimization)

Updated 1,000+ listings and optimized metadata, images, and internal links. Improved search visibility and UX during high-volume relaunch across 59-store retail catalog. Collaborated with the team on SKU cleanup and seasonal content strategy.

Upwork

E-Commerce & Retail

E-Commerce & Retail

UpWork Profile

Through UpWork and referrals, I’ve supported 20+ startups with GTM strategy and marketing execution, generating $20K+ in project revenue. I’ve built 30+ decks, led GTM plans for SaaS, AI, and healthcare launches, developed messaging and personas, and created AI-assisted content using Claude and ChatGPT. 

I lead growth initiatives across sectors - driving AI healthcare launches, scaling e-commerce operations, and optimizing workflows for industrial sales teams. 


Below are examples of how I build and execute strategies that deliver measurable impact in SaaS, healthcare, retail, and beyond.

Marketing Communications

    WEBINARS, PRESENTATIONS AND conferences

      business analysis & processes

        market research

          graphic design

            content, ux & writing

              Events

                growth, Ops & enablement

                  Project management

                    internal communications

                      investor relations

                      retail & e-commerce

                        social media

                        download full portfolio

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