(GTM Strategy for Healthcare AI)
Led GTM for GenAI platform, rebuilt website, and executed HLTH event strategy, generating 25+ qualified leads.
(SEO + Scalable Content Delivery, FinTech SaaS)
Produced 200+ SEO blog posts using Claude AI. Managed publishing across WordPress and Webflow.
(Product Strategy & Segmentation for Engagement Platform)
Defined user personas, pricing tiers, and market entry strategy for a privacy-first platform. Delivered BRD, SRS, TAM/SAM/SOM model, and use case narratives to support product launch, beta rollout, and stakeholder alignment.
(MedTech GTM & Lab Launch, Americas)
Led GTM, digital campaigns, and events for the $12M launch of a U.S. microbiology lab. Delivered 12+ campaigns, 3 flagship events, an ABM pilot, and full-funnel marketing across 10+ compliance service lines.
(Public Health Strategy & Digital Communications)
Led statewide digital overhaul reaching 1M+ residents. Rebuilt 20+ pages, ensured ADA compliance, and created 50+ public health resources. Earned 2 state awards for impact.
(Workflow Mapping & Sales Ops Enablement)
Led research across HVAC, refrigeration, and data center markets to inform sales strategy. Mapped 3+ workflows, updated processes, and implemented tools like a RACI matrix and CRM enhancements to improve team coordination and forecasting.
(E-Commerce SEO & Shopify Optimization)
Updated 1,000+ listings and optimized metadata, images, and internal links. Improved search visibility and UX during high-volume relaunch across 59-store retail catalog. Collaborated with the team on SKU cleanup and seasonal content strategy.
Through UpWork and referrals, I’ve supported 20+ startups with GTM strategy and marketing execution, generating $15K+ in project revenue. I’ve built 30+ decks, led GTM plans for SaaS, AI, and healthcare launches, developed messaging and personas, and created AI-assisted content using Claude and ChatGPT.