case study: Annie's Hallmark

 Annie’s Hallmark, a Gold Crown Partner with 59 retail stores, relaunched its website and consolidated its product catalog ahead of the holiday season.
The outdated 25,000+ SKU catalog was reduced by 60%, streamlining it to 10,000+ high-performing CPG items. This initiative improved product discoverability, removed underperformers, and aligned online PDPs with in-store assortments and seasonal promotions like Dreambook Wishlist.

• Improve product visibility and UX across digital and in-store channels 
• Align content with SEO best practices and shopper behavior
• Support seasonal CPG launches, events, and promotions
• Build internal workflows for catalog and task management

• Optimized 1,000+ PDPs using Shopify, Yoast SEO, ChatGPT, and Adobe Creative Suite
• Updated metadata, keywords, and images to align with seasonal themes and assortments 
• Applied in-store merchandising logic to PDP hierarchy and tag structure
• Ensured timely updates for new launches, promotions, and high-priority SKUs 
• Partnered with store teams to verify product data and resolve catalog errors
• Resolved 100+ tickets on vendor issues and product discrepancies
• Flagged early price increases due to tariffs and vendor shifts
• Built an internal Outlook system for workflow management 
• Provided ad hoc warehouse support: picking orders, organizing inventory, assisting logistics

• Cleared major PDP backlog and improved site search/navigation 
• Increased accuracy and SEO compliance across the digital catalog
• Delivered mobile-optimized, structured PDP content for stronger merchandising 
• Unified customer experience across e-commerce and retail channels
• Improved engagement from collectors, gift buyers, and holiday shoppers

• SEO Strategy & Execution 
• On-Page Optimization (PDP-Level)
• UX & Mobile Formatting
• AI + Manual Copywriting (Retail & Digital, PDPs)
• Metadata & Image Optimization for PDPs
• Internal Workflow Design

• 1,000+ Optimized Product Listings
• 1,000+ Updated Product Images 
• 100+ Support Tickets Resolved
• Updated PDP Taxonomy & Metadata
• Email Workflow System for Internal Operations

• Holiday and occasion shoppers 
• Collectors and gift buyers
• In-store pickup customers
• Parents, grandparents, pet owners

• Ornaments, home décor, candles 
• Kitchenware, fashion accessories
• Wellness and bath, puzzles and toys
• Snacks and sweets, pet gifts
• Keepsakes, seasonal products