Resume

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Marketing, GTM, and growth leader with experience across startups, agencies, private equity-backed companies, and global organizations. Industry experience includes healthcare, SaaS, MedTech, AI, manufacturing, and industrial markets. My background spans brand strategy, demand generation, product marketing, marketing operations, sales enablement, market research, and business analysis.

I lead integrated campaigns, product launches, and cross-functional initiatives. I work closely with marketing, sales, product, and operations teams. My focus is turning insights into action, improving execution, and driving measurable business outcomes.

Track Record

• Managed $100K–$150K+ GTM budgets contributing to $5M–$20M in influenced pipeline opportunities
• Led GTM strategy for a $12M medical device lab expansion generating 150+ enterprise opportunities
• Directed integrated campaigns across 15+ GTM initiatives and 12+ B2B client accounts
• Executed statewide campaigns reaching 1.2M+ individuals
• Built outreach initiatives targeting 2,000+ manufacturers during U.S. market expansion efforts
• Supported 100+ client engagements while maintaining a 100% client satisfaction rating on Upwork

Strategist

Improved visibility into project status, priorities, and resource needs for B2B organizations, including Pulling Paint (mural painting company), through marketing, operations, process improvement, and growth initiatives. Maintained a 100% Job Success Score and Top Rated status on Upwork. 

• Increased operational efficiency by leveraging ChatGPT to learn advanced Excel and Google Sheets formulas, develop Google Apps Script automations, and build AI-enabled project tracking and executive reporting systems supporting 50+ active projects. 
• Enabled faster, data-driven decision-making by using ChatGPT and AI-assisted research tools to accelerate market research, competitive analysis, company profiling, customer research, and business analysis, with all findings validated through independent review and human analysis. 
• Reduced time spent creating business-critical materials by using ChatGPT, Claude, Canva AI, and AI-assisted design tools to develop initial content, layouts, visuals, and drafts, then applying human judgment, branding expertise, and business context to produce polished presentations, proposals, RFP responses, process maps, reports, and executive communications.

Sales & Business Development Manager (Contract)

Early-stage North American arm of an MDR certification organization expanding into the U.S. market. Brought in to build initial market presence, define GTM approach, and establish foundational pipeline processes.

• Led development and execution of U.S. market entry strategy, defining ICP, segmentation, regional prioritization, and outreach approach, using AI-assisted research to accelerate account identification and targeting 
• Conducted discovery calls and pipeline conversations with manufacturers, startups, and partners, translating complex MDR certification services into structured discussions and refining messaging and qualification approach
• Built structured outreach across 2,000+ manufacturers while managing and mentoring a 2-person support team; implemented tracking systems, follow-up workflows, and feedback loops to improve pipeline visibility and engagement consistency 

Head of Performance Marketing & Market Research | Senior Marketing Strategist 

 Head of Performance Marketing & Market Research (Nov. 2025 - Present)

• Leading performance marketing across paid media, demand generation, SEO, analytics, and multi-channel execution.
• Managing $100K–$150K annual budgets across paid, owned, and earned channels.
• Building acquisition systems and marketing roadmaps supporting 10+ active client engagements.
• Leading editorial strategy and audience development for a 250K+ subscriber audience, maintaining 25%+ open rates and 14%+ click rates.
• Enhancing content production efficiency by 30% with AI-assisted workflows and structured processes.

Senior Marketing Strategist (Aug. 2025 - Present)

• Developing GTM frameworks, positioning, messaging, and competitive analyses for 10+ B2B and B2C clients.
• Leading editorial planning and research for Reboot Magazine’s 250K+ global readership.
• Building Monday.com workflows that increased team coordination efficiency by 25%.
• Improving ROI through structured testing, optimization, and analytics-driven decision-making.

Senior Marketing Strategist & Growth Consultant

Fractional marketing and GTM advisor supporting growth-stage companies across healthcare, SaaS, fintech, and industrial sectors, including CareInsight, Corvee, Rebound Technologies, and others.

• Led GTM strategy development across multiple clients, including market research, segmentation, positioning, messaging, and campaign planning, using AI tools to accelerate research and content development 
• Built KPI frameworks, ROAS tracking models, and financial projections, supporting marketing investment decisions, campaign forecasting, and long-term growth planning 
• Directed execution of integrated marketing programs across lifecycle, demand generation, events, and field marketing while managing cross-functional teams and external contributors

Marketing Manager, Medical Devices (Americas)

Global testing, inspection, and certification organization ($3B+ revenue). Led Americas marketing strategy across medical device services.

• Led GTM strategy across 10+ service lines, aligning marketing initiatives with sales, technical teams, and executive leadership to support growth across regulated healthcare and MedTech markets 
• Directed ABM, multi-channel campaigns, and field marketing initiatives, including digital programs, events, and in-person engagement, generating 150+ qualified enterprise opportunities and supporting pipeline growth 
• Supported events, trade shows, and campaign execution while leveraging data, reporting tools, and early AI-assisted workflows to improve targeting, messaging, and engagement 

Digital Communications Specialist (CDC Contract)

State public health agency serving 1.2M+ residents. CDC-funded initiative and post-pandemic program wind-down

• Led digital communications strategy across statewide campaigns reaching 1.2M+ individuals, aligning messaging across stakeholders and channels; received Commissioner’s Award 
• Relaunched and optimized 50+ Drupal web pages, improving accessibility, usability, and content clarity while enhancing public engagement 

Marketing Manager

Marketing leadership role within a technical services and engineering-focused organization. Company acquired.

• Directed development of positioning and messaging frameworks to simplify complex technical offerings and support sales conversations across technical and non-technical audiences 
• Oversaw creation of campaign assets, content, and sales enablement materials aligned to pipeline generation and business development needs across multiple channels and teams

Marketing Communications Associate

Global testing, inspection, and certification organization supporting regulated industries. Promoted into expanded marketing scope and leadership responsibilities closet to home.

• Integrated marketing campaigns and field initiatives, contributing to planning, coordination, and delivery 
• Developed marketing collateral, content, and communications aligned with sales, product, and technical teams 
• Supported campaign tracking, reporting, and performance analysis, incorporating data insights and automation tools to improve visibility

• MBA, Marketing - Southern New Hampshire University
• BA, Economics & Education - Keene State College

• Growth & Marketing: Marketo, Mailchimp, WordPress, Webflow, SEMrush
• Paid Media: Google Ads, LinkedIn Advertising
• Sales & CRM: Salesforce, HubSpot, LinkedIn Sales Navigator
• Analytics & BI: Google Analytics (GA4), Looker Studio, Power BI, Tableau, Excel
• Project Management: Jira, Asana, Monday.com, Confluence
• AI & Automation: ChatGPT, Claude
• Design & UX: Canva, Figma, Adobe