resume

•  🌿 End-to-End Marketer | Campaigns · GTM · Product · Strategy · Execution | Digital · Email · ABM · Events · Brand · AI-Ready | Healthcare, Tech, Labs, Data Centers | WordPress, HubSpot, Salesforce, Marketo 
• Versatile marketing and strategy leader with experience in healthcare, labs and regulated markets. Builds toolkits, playbooks, and GTM strategies that deliver results across 15+ launches and 50+ cross-functional projects. Balances strategy and execution while aligning stakeholders across global teams.
• AI Healthcare: Launched CareAssistant.ai™ and CareWallet.ai™ in 60 days; led GTM, HLTH 2024 activation, and execution; secured 25+ qualified payer leads.
• MedTech: Directed TÜV SÜD’s $12M U.S. lab launch via strategic campaigns and ABM; partnered with Germany and Singapore teams; drove 150+ qualified leads.
• Public Health: Relaunched 50+ NH DHHS pages to improve accessibility and crisis response; earned Commissioner’s Award.
• AI Content Strategy: Produced 200+ SEO blog posts with Claude AI, boosting lead quality and campaign alignment.
• Team Leadership: Managed cross-functional teams across 5+ companies, overseeing GTM, campaigns, and content. Mentored staff and supported team development to improve performance and collaboration.

Digital Strategist (3-Month Contract – Part-Time, Transitional Role)

• Supported Shopify storefront with 100,000+ customers and 74 retail locations; optimized 1,000+ PDPs using ChatGPT, Yoast SEO, and Photoshop
• Scheduled 300+ Keepsake ornament listings for Dreambook Wishlist and holiday drops
• Helped streamline 25,000+ SKUs to 10,000 to improve navigation, backend performance, and experience
• Managed product tags, filters, and mobile-first SEO practices to improve internal search and UX
• Tools: Shopify, Yoast SEO, ChatGPT, Adobe Creative Suite, Retail.net (Tomax), Medallia, Excel

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Marketing Director (Contract)

• Led full go-to-market strategy and content development for two AI products focused on care management and unstructured data analysis, driving awareness and adoption among payer clients
• Managed HLTH 2024 presence, overseeing booth experience, product demo flows, campaign assets, and outbound follow-ups that generated 25+ qualified leads
• Supervised a two-person team and aligned growth, marketing, and technical teams on messaging, timeline, and engagement metrics

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SEO Content Marketing Manager (Ad Hoc Contract)

• Wrote and managed 200+ SEO blog posts for a financial SaaS platform using Claude AI, publishing in WordPress and Webflow with optimized metadata, links, and compliance tagging

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Product & Market Analyst (Half-time Contract)

• Conducted market research on HVAC and cooling tech for data centers, retrofits, and green buildings
• Developed 4 buyer personas, led a 70+ respondent survey, and mapped onboarding and sales workflows in Figma and Odoo to improve product-to-sales handoff

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Marketing Manager, Medical Devices (Americas)

• Led GTM strategy for medical device services in the Americas, focused on sterilization, packaging, usability, and compliance
• Launched $12M Minnesota lab via ABM, thought leadership, and trade shows (RAPS, AAOS); delivered 150+ qualified leads
• Collaborated with teams in Germany and Singapore to ensure global messaging alignment
• Used Power BI and GA4 to analyze campaign ROI and guide budget decisions

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Digital Communications Specialist (Contract)

• Led relaunch of 50+ infectious disease response pages, improving accessibility and workflows
• Partnered with CDC and health teams—earned the Commissioner’s Award

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Growth Marketer (Contract)

• Ran segmented HubSpot email campaigns, improved engagement, cleaned CRM data, built dashboards

Marketing Manager

• Built GTM strategy and marketing for PLM and defense tech SaaS, including onboarding, enablement, webinars, and content for regulated engineering buyers

Marketing Communications Associate

• Led marketing communications and sales enablement for regulatory testing in the Americas
• Aligned messaging with regional compliance and market trends

• MBA, Marketing - Southern New Hampshire University
• BA, Economics & Education - Keene State College

• CRM & Campaign Tools: Salesforce, HubSpot, Marketo, Twilio, SendGrid
• Content & Web: WordPress, Webflow, Shopify, Drupal, Adobe Creative Suite, Canva
• Analytics: GA4, Power BI, SEMrush, Tableau, Excel
• Project Management: Jira, ClickUp, Confluence, Airtable, Slack, Teams
• AI & Automation: ChatGPT, Claude, Jasper
• Channels & Tactics: ABM, Lifecycle GTM, LinkedIn Ads, SEO, Events, Email Nurture