Resume

---

Marketing operations, GTM, and business strategy leader turning complex challenges into practical, scalable solutions. Combining cross-functional expertise with AI to accelerate research, automate workflows, improve decision-making, and strengthen execution across healthcare, SaaS, MedTech, AI, manufacturing, construction, and industrial markets.

Leading integrated marketing, growth, and operations initiatives from strategy through execution. Developing campaigns, presentations, web content, sales collateral, print materials, market research, reporting systems, and business documentation. Partnering with executive, marketing, sales, product, and operations teams to launch products, optimize go-to-market efforts, streamline processes, and deliver measurable results.

TRACK RECORD

• Managing $100K–$150K+ GTM budgets and contributing to $5M–$20M in influenced pipeline opportunities, including GTM strategy for a $12M medical device laboratory expansion that generated 150+ enterprise opportunities.
• Directing performance marketing and editorial strategy for Reboot Magazine’s 250K+ subscriber audience and a portfolio of 15 client accounts, while executing statewide digital, print, and communications campaigns reaching 1.2M+ individuals.
• Building AI-enabled dashboards, reporting systems, automated workflows, and operating tools supporting 50+ active client projects, alongside pricing and estimating tools, operational templates, and employee incentive structures.
• Developing TAM, SAM, and SOM analyses, market research, positioning, growth messaging, pitch decks, networking strategies, proposals, and executive communications to support business development.
• Creating presentations, sales collateral, digital content, web content, print materials, and campaign assets while leading cross-functional initiatives and managing 2–10 contributors across marketing, sales, product, operations, content, reporting, and delivery.

Delivered marketing strategy, business analysis, reporting, employee training, presentation design, and project management across technology, manufacturing, aviation, MedTech, and professional services. Earned Upwork Top Rated status with a 100% Job Success Score.

Key Clients:

• Pulling Paint Murals | Business Analysis & Operations: Partnered with the CEO to develop AI-enabled reporting, dashboards, Google Sheets and Apps Script automations, pricing tools, and project workflows supporting 50+ projects. Conducted TAM, SAM, and SOM analysis and developed growth strategies.
• Hayward Pool Products | Employee Training: Designed a 100-page training handbook, PowerPoint presentations, and reusable Canva templates supporting manager development, leadership training, and internal communications.
• Tampa Bay Aviation | Reporting, Analytics; CRM Strategy: Developed Excel and Google Sheets dashboards and business reports to improve operational visibility and decision-making. Evaluated existing CRM processes and provided recommendations for migrating from a smaller custom-built system to HubSpot, including data organization, workflow improvements, and implementation considerations.
• Digital Ink | Performance Marketing: Led SEO, AEO, GEO, paid media, analytics, campaign planning, and AI-assisted marketing workflows for B2B and SaaS clients, supporting campaign execution and performance reporting.
• UDEM | MedTech Sales Research & Team Management: Oversaw two employees, coordinating sales research, prospect identification, and initial outreach to support business development and lead generation.
• Dash of Creativity | Program Management: Developed and facilitated 30+ workshops, created instructional materials, marketing, Eventbrite registrations, venue partnerships, pricing, and event operations.

Head of Performance Marketing & Market Research | Senior Marketing Strategist 

 Head of Performance Marketing & Market Research (Nov. 2025 - Present)

• Leading performance marketing across paid media, demand generation, SEO, analytics, and multi-channel execution.
• Managing $100K–$150K annual budgets across paid, owned, and earned channels.
• Building acquisition systems and marketing roadmaps supporting 10+ active client engagements.
• Leading editorial strategy and audience development for a 250K+ subscriber audience, maintaining 25%+ open rates and 14%+ click rates.
• Enhancing content production efficiency by 30% with AI-assisted workflows and structured processes.

Senior Marketing Strategist (Aug. 2025 - Present)

• Developing GTM frameworks, positioning, messaging, and competitive analyses for 10+ B2B and B2C clients.
• Leading editorial planning and research for Reboot Magazine’s 250K+ global readership.
• Building Monday.com workflows that increased team coordination efficiency by 25%.
• Improving ROI through structured testing, optimization, and analytics-driven decision-making.

Provided fractional marketing leadership for Corvee, SecureSplit, Rebound Technologies, Annie's Hallmark, and other AI, SaaS, healthcare, and B2B organizations.

• Developed GTM strategies, product      marketing, demand generation, messaging, and sales enablement. 
• Created pitch decks, proposals,      campaign plans, and executive presentations. 
• Improved CRM, marketing automation,      reporting, and marketing operations. 

Reason for leaving: Accepted a full-time Head of Performance Marketing & Market Research role.

 Built the marketing function for an early-stage healthcare AI company developing two GenAI SaaS platforms for health systems and provider organizations.

• Led GTM strategy, product launches,  demand generation, integrated marketing, and sales enablement for two AI-powered healthcare SaaS solutions. 
• Managed HubSpot and Salesforce, including CRM architecture, marketing automation, lead lifecycle, reporting, and pipeline visibility. 
• Managed a two-person marketing team while partnering with product, engineering, sales, and executive leadership on positioning, messaging, ABM, and go-to-market strategy. 
• Improved website performance through SEO, landing pages, content strategy, and campaign analytics. 
• Developed executive presentations, customer collateral, webinars, and strategic communications. 

Reason for leaving: Company was unable to secure additional funding.

Marketing Manager, Medical Devices (Americas)

Global testing, inspection, and certification organization ($3B+ revenue). Led Americas marketing strategy across medical device services.

• Led GTM strategy across 10+ service lines, aligning marketing initiatives with sales, technical teams, and executive leadership to support growth across regulated healthcare and MedTech markets 
• Directed ABM, multi-channel campaigns, and field marketing initiatives, including digital programs, events, and in-person engagement, generating 150+ qualified enterprise opportunities and supporting pipeline growth 
• Supported events, trade shows, and campaign execution while leveraging data, reporting tools, and early AI-assisted workflows to improve targeting, messaging, and engagement 

Digital Communications Specialist (CDC Contract)

State public health agency serving 1.2M+ residents. CDC-funded initiative and post-pandemic program wind-down

• Led digital communications strategy across statewide campaigns reaching 1.2M+ individuals, aligning messaging across stakeholders and channels; received Commissioner’s Award 
• Relaunched and optimized 50+ Drupal web pages, improving accessibility, usability, and content clarity while enhancing public engagement 

Marketing Manager

Marketing leadership role within a technical services and engineering-focused organization. Company acquired.

• Directed development of positioning and messaging frameworks to simplify complex technical offerings and support sales conversations across technical and non-technical audiences 
• Oversaw creation of campaign assets, content, and sales enablement materials aligned to pipeline generation and business development needs across multiple channels and teams

Marketing Communications Associate

Global testing, inspection, and certification organization supporting regulated industries. Promoted into expanded marketing scope and leadership responsibilities closet to home.

• Integrated marketing campaigns and field initiatives, contributing to planning, coordination, and delivery 
• Developed marketing collateral, content, and communications aligned with sales, product, and technical teams 
• Supported campaign tracking, reporting, and performance analysis, incorporating data insights and automation tools to improve visibility

• MBA, Marketing - Southern New Hampshire University
• BA, Economics & Education - Keene State College

• Growth & Marketing: Marketo, Mailchimp, WordPress, Webflow, SEMrush
• Paid Media: Google Ads, LinkedIn Advertising
• Sales & CRM: Salesforce, HubSpot, LinkedIn Sales Navigator
• Analytics & BI: Google Analytics (GA4), Looker Studio, Power BI, Tableau, Excel
• Project Management: Jira, Asana, Monday.com, Confluence
• AI & Automation: ChatGPT, Claude
• Design & UX: Canva, Figma, Adobe