resume

Commercial strategy and market development leader with 10+ years of experience across healthcare, SaaS, AI, MedTech, industrial technology, public health, and regulated markets. My work focuses on helping organizations translate innovation into structured growth through clear go-to-market pathways, market intelligence, and revenue development.

I specialize in identifying gaps in positioning, pipeline development, and demand generation, then building practical systems that support sustainable growth. This includes aligning market research, GTM strategy, sales outreach, and marketing execution to improve visibility, lead quality, and conversion.

Experience spans startups building early traction as well as global organizations scaling new products and services. Known for bringing structure to fragmented growth efforts and helping teams move from ideas to measurable commercial outcomes.

Sales & Business Development Manager (Contract)

Early-stage international conformity assessment organization expanding into North America to support MDR certification and global medical device compliance.

Reason for Transition: Expanded into commercial growth and market development supporting North American expansion.

• Support early North American market entry and commercialization efforts, helping build the startup’s outreach structure, prospect targeting, messaging, and pipeline tracking for manufacturers preparing for EU MDR certification.
• Develop foundational SOPs and structured processes for research, prospecting, outreach, and meeting preparation while mentoring a 2-person support team coordinating research and pipeline documentation.
• Maintain a database of 600+ North American medical device manufacturers and conduct targeted outreach engaging 200+ regulatory, quality, and executive leaders through LinkedIn, email, and phone.
• Build relationships with manufacturers, consultants, incubators, and MedTech ecosystem partners. Lead introductory meetings reviewing device portfolios, regulatory timelines, and MDR certification pathways.

Head of Performance Marketing | Senior Marketing Strategist 

Head of Performance Marketing (Nov. 2025 - Present)

• Leading performance marketing across paid media, demand generation, SEO, analytics, and multi-channel execution.
• Managing $100K–$150K annual budgets across paid, owned, and earned channels.
• Building acquisition systems and marketing roadmaps supporting 10+ active client engagements.
• Leading editorial strategy and audience development for a 250K+ subscriber audience, maintaining 25%+ open rates and 14%+ click rates.
• Enhancing content production efficiency by 30% with AI-assisted workflows and structured processes.

Senior Marketing Strategist (Aug. 2025 - Present)

• Developing GTM frameworks, positioning, messaging, and competitive analyses for 10+ B2B and B2C clients.
• Leading editorial planning and research for Reboot Magazine’s 250K+ global readership.
• Building Monday.com workflows that increased team coordination efficiency by 25%.
• Improving ROI through structured testing, optimization, and analytics-driven decision-making.

Digital Strategist (3-Month Contract – Part-Time, Transitional Role)

• Supported Shopify storefront with 100,000+ customers and 74 retail locations; optimized 1,000+ PDPs using ChatGPT, Yoast SEO, and Photoshop
• Scheduled 300+ Keepsake ornament listings for Dreambook Wishlist and holiday drops
• Helped streamline 25,000+ SKUs to 10,000 to improve navigation, backend performance, and experience
• Managed product tags, filters, and mobile-first SEO practices to improve internal search and UX
• Tools: Shopify, Yoast SEO, ChatGPT, Adobe Creative Suite, Retail.net (Tomax), Medallia, Excel

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Marketing Director (Contract)

• Led full go-to-market strategy and content development for two AI products focused on care management and unstructured data analysis, driving awareness and adoption among payer clients
• Managed HLTH 2024 presence, overseeing booth experience, product demo flows, campaign assets, and outbound follow-ups that generated 25+ qualified leads
• Supervised a two-person team and aligned growth, marketing, and technical teams on messaging, timeline, and engagement metrics

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Product & Market Analyst (Half-time Contract)

• Conducted market research on HVAC and cooling tech for data centers, retrofits, and green buildings
• Developed 4 buyer personas, led a 70+ respondent survey, and mapped onboarding and sales workflows in Figma and Odoo to improve product-to-sales handoff

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Marketing Manager, Medical Devices (Americas)

• Led GTM strategy for medical device services in the Americas, focused on sterilization, packaging, usability, and compliance
• Launched $12M Minnesota lab via ABM, thought leadership, and trade shows (RAPS, AAOS); delivered 150+ qualified leads
• Collaborated with teams in Germany and Singapore to ensure global messaging alignment
• Used Power BI and GA4 to analyze campaign ROI and guide budget decisions

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Digital Communications Specialist (Contract)

• Led relaunch of 50+ infectious disease response pages, improving accessibility and workflows
• Partnered with CDC and health teams—earned the Commissioner’s Award

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Growth Marketer (Contract)

• Ran segmented HubSpot email campaigns, improved engagement, cleaned CRM data, built dashboards

Marketing Manager

• Built GTM strategy and marketing for PLM and defense tech SaaS, including onboarding, enablement, webinars, and content for regulated engineering buyers

Marketing Communications Associate

• Led marketing communications and sales enablement for regulatory testing in the Americas
• Aligned messaging with regional compliance and market trends

• MBA, Marketing - Southern New Hampshire University
• BA, Economics & Education - Keene State College

• CRM & Campaign Tools: Salesforce, HubSpot, Marketo, Twilio, SendGrid
• Content & Web: WordPress, Webflow, Shopify, Drupal, Adobe Creative Suite, Canva
• Analytics: GA4, Power BI, SEMrush, Tableau, Excel
• Project Management: Jira, ClickUp, Confluence, Airtable, Slack, Teams
• AI & Automation: ChatGPT, Claude, Jasper
• Channels & Tactics: ABM, Lifecycle GTM, LinkedIn Ads, SEO, Events, Email Nurture