Resume

---

Marketing and growth leader with experience across startups, private equity-backed environments, and global organizations in healthcare, SaaS, and industrial sectors. Leading GTM strategy, positioning, and execution while aligning cross-functional teams and driving initiatives from concept through delivery.

Translating complex products and services into market traction by connecting marketing, sales, product, and operations. Leading market research, ICP definition, messaging, and campaign execution while mentoring teams, establishing structure, and building workflows that support consistent pipeline generation and scalable growth.

Track Record

• Managed $100K–$150K+ GTM budgets, contributing to $5M–$20M pipeline
• Led GTM for a $12M lab launch, generating 150+ enterprise opportunities
• Executed campaigns reaching 1.2M+ individuals across digital and public health initiatives
• Optimized 1,000+ digital assets using SEO and performance analytics
• Led market research and commercialization strategy across regulated industries

Core Focus Areas

GTM Strategy | Marketing Strategy | Product, Brand & Content Marketing

Demand Generation | Pipeline Development | Growth Programs

Market Research | Competitive Analysis | Segmentation

Sales Alignment | Customer & Stakeholder Engagement | Team Leadership & Mentorship

Marketing Operations | Cross-Functional Execution | AI-Enabled Workflows

Approach

Leading with structure and clarity. Connecting market research, customer insight, and performance data to define direction. Guiding teams through execution while mentoring stakeholders and building scalable systems, including CRM workflows, reporting frameworks, and processes that improve visibility, alignment, and performance.

Current Focus

Supporting marketing, GTM, and pipeline initiatives through project and contract work. Helping teams establish structure, refine positioning, and drive growth while improving execution across product, brand, campaigns, and field marketing.

Let’s Connect

Open to full-time, contract, and project-based roles across marketing, GTM, and growth strategy.

Sales & Business Development Manager (Contract)

Early-stage North American arm of an MDR certification organization expanding into the U.S. market. Brought in to build initial market presence, define GTM approach, and establish foundational pipeline processes.

• Led development and execution of U.S. market entry strategy, defining ICP, segmentation, regional prioritization, and outreach approach, using AI-assisted research to accelerate account identification and targeting 
• Conducted discovery calls and pipeline conversations with manufacturers, startups, and partners, translating complex MDR certification services into structured discussions and refining messaging and qualification approach
• Built structured outreach across 2,000+ manufacturers while managing and mentoring a 2-person support team; implemented tracking systems, follow-up workflows, and feedback loops to improve pipeline visibility and engagement consistency 

Head of Performance Marketing & Market Research | Senior Marketing Strategist 

 Head of Performance Marketing & Market Research (Nov. 2025 - Present)

• Leading performance marketing across paid media, demand generation, SEO, analytics, and multi-channel execution.
• Managing $100K–$150K annual budgets across paid, owned, and earned channels.
• Building acquisition systems and marketing roadmaps supporting 10+ active client engagements.
• Leading editorial strategy and audience development for a 250K+ subscriber audience, maintaining 25%+ open rates and 14%+ click rates.
• Enhancing content production efficiency by 30% with AI-assisted workflows and structured processes.

Senior Marketing Strategist (Aug. 2025 - Present)

• Developing GTM frameworks, positioning, messaging, and competitive analyses for 10+ B2B and B2C clients.
• Leading editorial planning and research for Reboot Magazine’s 250K+ global readership.
• Building Monday.com workflows that increased team coordination efficiency by 25%.
• Improving ROI through structured testing, optimization, and analytics-driven decision-making.

Senior Marketing Strategist & Growth Consultant

Fractional marketing and GTM advisor supporting growth-stage companies across healthcare, SaaS, fintech, and industrial sectors, including CareInsight, Corvee, Rebound Technologies, and others.

• Led GTM strategy development across multiple clients, including market research, segmentation, positioning, messaging, and campaign planning, using AI tools to accelerate research and content development 
• Built KPI frameworks, ROAS tracking models, and financial projections, supporting marketing investment decisions, campaign forecasting, and long-term growth planning 
• Directed execution of integrated marketing programs across lifecycle, demand generation, events, and field marketing while managing cross-functional teams and external contributors

Marketing Manager, Medical Devices (Americas)

Global testing, inspection, and certification organization ($3B+ revenue). Led Americas marketing strategy across medical device services.

• Led GTM strategy across 10+ service lines, aligning marketing initiatives with sales, technical teams, and executive leadership to support growth across regulated healthcare and MedTech markets 
• Directed ABM, multi-channel campaigns, and field marketing initiatives, including digital programs, events, and in-person engagement, generating 150+ qualified enterprise opportunities and supporting pipeline growth 
• Supported events, trade shows, and campaign execution while leveraging data, reporting tools, and early AI-assisted workflows to improve targeting, messaging, and engagement 

Digital Communications Specialist (CDC Contract)

State public health agency serving 1.2M+ residents. CDC-funded initiative and post-pandemic program wind-down

• Led digital communications strategy across statewide campaigns reaching 1.2M+ individuals, aligning messaging across stakeholders and channels; received Commissioner’s Award 
• Relaunched and optimized 50+ Drupal web pages, improving accessibility, usability, and content clarity while enhancing public engagement 

Marketing Manager

Marketing leadership role within a technical services and engineering-focused organization. Company acquired.

• Directed development of positioning and messaging frameworks to simplify complex technical offerings and support sales conversations across technical and non-technical audiences 
• Oversaw creation of campaign assets, content, and sales enablement materials aligned to pipeline generation and business development needs across multiple channels and teams

Marketing Communications Associate

Global testing, inspection, and certification organization supporting regulated industries. Promoted into expanded marketing scope and leadership responsibilities closet to home.

• Integrated marketing campaigns and field initiatives, contributing to planning, coordination, and delivery 
• Developed marketing collateral, content, and communications aligned with sales, product, and technical teams 
• Supported campaign tracking, reporting, and performance analysis, incorporating data insights and automation tools to improve visibility

• MBA, Marketing - Southern New Hampshire University
• BA, Economics & Education - Keene State College

• Growth & Marketing: Marketo, Mailchimp, WordPress, Webflow, SEMrush
• Paid Media: Google Ads, LinkedIn Advertising
• Sales & CRM: Salesforce, HubSpot, LinkedIn Sales Navigator
• Analytics & BI: Google Analytics (GA4), Looker Studio, Power BI, Tableau, Excel
• Project Management: Jira, Asana, Monday.com, Confluence
• AI & Automation: ChatGPT, Claude
• Design & UX: Canva, Figma, Adobe