resume

Head of Marketing and Senior Marketing Strategist with 10+ years across healthcare, MedTech, SaaS, AI, public health, data centers, retail, publishing, and regulated markets. Specializing in fixing inconsistent messaging, low-converting campaigns, rising acquisition costs, and unscalable systems. Building performance-driven engines by aligning GTM strategy, positioning, market research, analytics, and execution to improve visibility, lead quality, and predictable growth. Skilled in paid media, demand generation, brand architecture, and cross-functional leadership. Managing $100K–$150K budgets and delivering 150+ leads, 25%+ open rates, 14%+ click rates, 15+ launches, and 50+ initiatives supported by 200+ assets.

Head of Performance Marketing | Senior Marketing Strategist 

Head of Performance Marketing (Nov. 2025 - Present)

• Leading performance marketing across paid media, demand generation, SEO, analytics, and multi-channel execution.
• Managing $100K–$150K annual budgets across paid, owned, and earned channels.
• Building acquisition systems and marketing roadmaps supporting 10+ active client engagements.
• Leading editorial strategy and audience development for a 250K+ subscriber audience, maintaining 25%+ open rates and 14%+ click rates.
• Enhancing content production efficiency by 30% with AI-assisted workflows and structured processes.

Senior Marketing Strategist (Aug. 2025 - Present)

• Developing GTM frameworks, positioning, messaging, and competitive analyses for 10+ B2B and B2C clients.
• Leading editorial planning and research for Reboot Magazine’s 250K+ global readership.
• Building Monday.com workflows that increased team coordination efficiency by 25%.
• Improving ROI through structured testing, optimization, and analytics-driven decision-making.

Digital Strategist (3-Month Contract – Part-Time, Transitional Role)

• Supported Shopify storefront with 100,000+ customers and 74 retail locations; optimized 1,000+ PDPs using ChatGPT, Yoast SEO, and Photoshop
• Scheduled 300+ Keepsake ornament listings for Dreambook Wishlist and holiday drops
• Helped streamline 25,000+ SKUs to 10,000 to improve navigation, backend performance, and experience
• Managed product tags, filters, and mobile-first SEO practices to improve internal search and UX
• Tools: Shopify, Yoast SEO, ChatGPT, Adobe Creative Suite, Retail.net (Tomax), Medallia, Excel

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Marketing Director (Contract)

• Led full go-to-market strategy and content development for two AI products focused on care management and unstructured data analysis, driving awareness and adoption among payer clients
• Managed HLTH 2024 presence, overseeing booth experience, product demo flows, campaign assets, and outbound follow-ups that generated 25+ qualified leads
• Supervised a two-person team and aligned growth, marketing, and technical teams on messaging, timeline, and engagement metrics

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Product & Market Analyst (Half-time Contract)

• Conducted market research on HVAC and cooling tech for data centers, retrofits, and green buildings
• Developed 4 buyer personas, led a 70+ respondent survey, and mapped onboarding and sales workflows in Figma and Odoo to improve product-to-sales handoff

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Marketing Manager, Medical Devices (Americas)

• Led GTM strategy for medical device services in the Americas, focused on sterilization, packaging, usability, and compliance
• Launched $12M Minnesota lab via ABM, thought leadership, and trade shows (RAPS, AAOS); delivered 150+ qualified leads
• Collaborated with teams in Germany and Singapore to ensure global messaging alignment
• Used Power BI and GA4 to analyze campaign ROI and guide budget decisions

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Digital Communications Specialist (Contract)

• Led relaunch of 50+ infectious disease response pages, improving accessibility and workflows
• Partnered with CDC and health teams—earned the Commissioner’s Award

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Growth Marketer (Contract)

• Ran segmented HubSpot email campaigns, improved engagement, cleaned CRM data, built dashboards

Marketing Manager

• Built GTM strategy and marketing for PLM and defense tech SaaS, including onboarding, enablement, webinars, and content for regulated engineering buyers

Marketing Communications Associate

• Led marketing communications and sales enablement for regulatory testing in the Americas
• Aligned messaging with regional compliance and market trends

• MBA, Marketing - Southern New Hampshire University
• BA, Economics & Education - Keene State College

• CRM & Campaign Tools: Salesforce, HubSpot, Marketo, Twilio, SendGrid
• Content & Web: WordPress, Webflow, Shopify, Drupal, Adobe Creative Suite, Canva
• Analytics: GA4, Power BI, SEMrush, Tableau, Excel
• Project Management: Jira, ClickUp, Confluence, Airtable, Slack, Teams
• AI & Automation: ChatGPT, Claude, Jasper
• Channels & Tactics: ABM, Lifecycle GTM, LinkedIn Ads, SEO, Events, Email Nurture