case study: careinsight

CareInsight, an early-stage AI healthcare company, needed to sharpen its GTM strategy, messaging, and buyer engagement to drive adoption of its GenAI platforms.

Build and lead marketing efforts across product launch, website overhaul, campaigns, and HLTH 2024 tradeshow—all with limited resources and tight timelines.

• Built a lean, 2-person marketing team focused on execution and clarity
• Led positioning and GTM strategy for CareAssistant.ai and CareWallet.ai
• Rewrote 10+ web pages, created 5 personas, and launched multiple buyer journey 
• Managed a global design/dev team to relaunch the corporate site
• Directed HLTH 2024 event strategy, booth logistics, demo flow, and lead capture 
• Ran 3 integrated campaigns across email, social, and PR

• Increased demo conversion through UX and CTA improvements  
• Generated 25+ qualified leads and 6 follow-up meetings at HLTH  
• Created a scalable marketing foundation for future product growth  
• Positioned CareInsight as a credible GenAI player in payer and provider markets  

•  Go-to-Market (GTM) Strategy
• Messaging & Buyer Persona Development
• Website Strategy & Content Creation 
• UX and Page Architecture Consulting
• Campaign Planning & Execution 
• Event Marketing & Lead Gen
• Sales Enablement Content 
• Team Management & Cross-functional Alignment

• GTM plans for CareAssistant.ai and CareWallet.ai
• 10+ rewritten web pages focused on outcomes and clarity 
• 3 Ideal Customer Profiles (ICPs) and buyer personas
• 3 landing pages, 1 case study
• HLTH 2024 campaign: booth, demo flow, lead capture, outreach - 25+ qualified leads, 6 follow-ups, and improved sales alignment