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  • Case: TÜV SÜD
  • Case: CareInsight
  • Case: Rebound
  • Case: Annie's Hallmark
  • Case: NH DHHS
  • Case: Corvee
  • Case: OpenMeet
  • Quick Resources
  • Interviews
Contact
  • Work With Me
  • What to Expect
  • Flexible Support
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  • Portfolio
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    • Case: TÜV SÜD
    • Case: CareInsight
    • Case: Rebound
    • Case: Annie's Hallmark
    • Case: NH DHHS
    • Case: Corvee
    • Case: OpenMeet
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  • Home
  • Services
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    • Events
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    • Strategic Leadership
    • Ops & Enablement
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    • Healthcare & Labs
    • Retail & E-Commerce
    • Tech, SaaS & FinTech
    • Industrial & Mfg.
  • Portfolio
    • Portfolio Highlights
    • Case: TÜV SÜD
    • Case: CareInsight
    • Case: Rebound
    • Case: Annie's Hallmark
    • Case: NH DHHS
    • Case: Corvee
    • Case: OpenMeet
    • Quick Resources
    • Interviews
  • Contact
    • Work With Me
    • What to Expect
    • Flexible Support
    • Pro Bono & Mentorship
    • About Dasha
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  • Blog

Industrial & Manufacturing

Smarter Strategy. Stronger Execution. Scalable Growth.

Industrial innovation demands more than technical precision. It requires strategic alignment and operational clarity. I work with manufacturers and industrial teams to bridge gaps between market insight and execution, helping them grow more efficiently in competitive markets.


Whether you're entering new verticals, refining your sales strategy, or improving internal systems, I help you:

  • Identify market opportunities
  • Streamline workflows and CRM systems
  • Align marketing and operational plans 


The result: reduced friction across teams, faster execution, better targeting, and stronger customer engagement across technical and industrial channels.

HOW I HELP TEAMS WIN

Who I Work With

Who I Work With

Who I Work With

  • Engineering and Industrial Firms expanding into new markets
  • Manufacturing Teams optimizing product launches or GTM
  • CleanTech and HVAC Companies pursuing strategic growth
  • B2B Product Teams needing better alignment between sales and operations
  • Startup and Mid-Market Manufacturers formalizing processes

What I Solve

Who I Work With

Who I Work With

  • Workflow Inefficiency: Siloed teams, unclear handoffs, or CRM issues slowing execution
  • Market Uncertainty: Lack of insights into competitors and high-growth segments
  • Sales Misalignment: Strategy disconnect between marketing and sales teams
  • Content Gaps: Technical features not clearly translated into buyer-facing content
  • Startup Friction: Early-stage orgs lacking scalable systems and clear roles

Featured case study

Rebound Technologies

(Workflow Mapping & Sales Ops Enablement)
Led research across HVAC, refrigeration, and data center markets to inform sales strategy. Mapped 3+ workflows, updated processes, and implemented tools like a RACI matrix and CRM enhancements to improve team coordination and forecasting. 

key Services

Market Research & Competitive Analysis

Market Research & Competitive Analysis

Market Research & Competitive Analysis

  • Identify trends, assess competitors, and uncover high-potential segments
  • Deliverables: market summaries, opportunity scans, stakeholder maps

B2B Messaging & Positioning

Market Research & Competitive Analysis

Market Research & Competitive Analysis

  • Translate technical features into compelling messaging that resonates with decision-makers
  • Deliverables: product one-pagers, brand messaging guides, value prop statements

CRM & Workflow Optimization

Market Research & Competitive Analysis

Sales Enablement & Alignment

  • Improve internal processes by mapping workflows, optimizing CRMs, and clarifying roles
  • Deliverables: workflow maps, RACI matrices, CRM field recommendations

Sales Enablement & Alignment

Sales Enablement & Alignment

Sales Enablement & Alignment

  • Strengthen coordination between marketing, product, and sales teams
  • Deliverables: sales decision trees, SOPs, process documentation

Campaign & GTM Strategy

Sales Enablement & Alignment

Startup & Growth Ops Support

  • Launch or scale products through full-funnel marketing plans and aligned campaign calendars
  • Deliverables: GTM roadmaps, campaign briefs, channel strategies

Startup & Growth Ops Support

Sales Enablement & Alignment

Startup & Growth Ops Support

  • Build foundational operations, marketing systems, and GTM playbooks for scaling
  • Deliverables: startup ops frameworks, role documentation, project timelines

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