Structure. Focus. Forward Motion.
Growth requires more than effort—it needs alignment. I help teams identify what’s missing, refocus priorities, and drive execution that sticks.
When strategies shift or teams misalign, momentum stalls. I partner with leaders to realign execution, stabilize operations, and rebuild traction.
With experience across startups, enterprises, and regulated sectors, I bring clarity to complexity and deliver results that move the business forward.
Whether stepping in as a fractional lead or supporting key initiatives, my focus is always the same:
Clear priorities. Seamless handoffs. Measurable progress.
Interim or part-time executive support to stabilize and scale.
For founders and executives facing change or complexity.
Pinpoint what’s slowing progress—and fix it.
(MedTech GTM & Lab Launch, Americas)
Served as the marketing and GTM lead for a $12M U.S. lab launch in the medical device sector. Directed full-funnel strategy across 10+ compliance service lines, realigned internal teams post-reorg, and led campaign development, trade event strategy, and ABM pilots. Provided steady leadership through global coordination and market repositioning.
(GTM Strategy for Healthcare AI)
Partnered with founders to define market positioning for a GenAI care management platform. Rebuilt brand messaging, restructured the website, and developed campaign and event strategies to drive adoption among payers and providers. Created clarity across functions during a pivotal growth phase—generating 25+ qualified leads and aligning internal GTM efforts.
(Workflow Mapping & Sales Ops Enablement)
Advised executive leadership on sales ops and GTM structure for a growing cleantech firm. Led vertical research across HVAC and data center markets, mapped workflows, and introduced scalable tools like CRM enhancements and RACI frameworks. Strengthened internal coordination and improved readiness for scale.
Misalignment, inefficiency, and missed opportunities often trace back to foundational gaps. I help teams clarify what’s off-track, define what matters, and set up the systems that support sustainable growth.
Core Focus Areas:
With the foundation in place, we shift toward traction and measurable progress—helping teams move faster, work smarter, and deliver more value across the organization.
Where I Drive Impact:
From AI startups to global healthcare and public agencies, I’ve led initiatives in both fast-paced and regulated environments. I know how to navigate matrixed orgs, bridge silos, and turn strategy into action.
I don’t do fluff or overbuilt frameworks. I focus on what actually moves work forward—clear priorities, practical systems, and strong team communication.
With roots in marketing, operations, and analysis, I connect the dots across teams—helping leaders stay focused on the big picture while fixing what’s slowing them down.