Retail & E-Commerce

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Annie's Hallmark (E-Commerce SEO & Shopify Optimization) 

Prepared Annie’s Hallmark for their 2025 Dreambook campaign through optimized listings and fulfillment systems spanning e-commerce and 59 brick-and-mortar locations.

Retail teams rely on a wide range of systems to keep operations running smoothly—from inventory and order tracking to customer insights and point-of-sale support. Below are some of the key tools I’ve worked with across retail environments:

• Retail.net (Tomax): Used for purchase orders, inventory visibility, vendor returns, and product transfers. Navigated both standard and retail.net prod environments to support real-time operations and informed decision-making. 
• RSR (Retail Sales Reports): Accessed customer purchase history to help store teams personalize service, resolve issues, and spot repeat purchasing patterns.
• Medallia: Applied insights from Medallia team feedback to improve signage, simplify pickup flow, and clarify promotional messaging based on customer experience data. 
• Cross-functional Collaboration: Worked closely with store and warehouse teams to support accurate receiving, efficient restocking, and seamless execution.
• POS Systems: Handled pricing, returns, and checkout-related questions to maintain smooth front-of-house operations.
• Shopify & Excel: Managed online product organization and inventory updates through Shopify. Used Excel for return analysis, pricing updates, and tracking purchase behavior trends.

 Q: Do you have experience with seasonal and high-volume product launches?

Yes. I’ve supported launches involving hundreds of SKUs, including seasonal drops, gifting campaigns, and collection releases across multi-brand environments. My role often includes coordinating timelines, aligning messaging, and building systems that ensure smooth execution across digital and in-store channels. At Annie’s Hallmark and other multi-brand retailers, I worked on high-visibility campaigns like the annual ornament premiere, requiring cross-channel consistency and fast turnaround.

Q: Can you support both online and in-store retail operations?

Absolutely. I’ve worked in Shopify and WordPress to manage complex product catalogs, create landing pages, and optimize PDPs for clarity, SEO, and conversion. I also support in-store efforts like signage coordination, campaign rollouts, and wishlist tracking—ensuring consistent storytelling and customer experience across all touchpoints.

Q: How do you work with lean, fast-moving teams?

I build flexible systems that make it easier to move quickly without losing quality. This includes tools like upload templates, naming conventions, content checklists, and automation (e.g., Photoshop actions, AI-assisted writing). I’ve worked with teams managing multiple brands under one umbrella and understand how to balance shared processes with individual brand identities.

Q: Have you managed retail content updates directly?

Yes. I’ve led daily and seasonal content updates, including PDP refreshes, tagging, categorization, and updating promotional banners. I’ve written and edited copy across diverse product types and categories, and partnered with designers to make sure updates are on-brand and on time.

Q: Can you help improve merchandising and discoverability?

Yes. I’ve built internal tagging frameworks and streamlined navigation for better product discovery. In multi-brand contexts, I’ve also worked to reduce duplication across PDPs, align taxonomy for cross-category visibility, and implement backend changes that improve both the customer journey and internal workflows.