retail & E-Commerce

Content systems that drive visibility, efficiency, and growth

Visibility and scale don’t happen by chance—they’re built through clean data, structured content, and aligned teams. Disorganized listings, broken filters, or last-minute campaign scrambles all point to one thing: a backend that isn’t built for speed.

I specialize in building scalable merchandising and content frameworks that support SEO, campaign execution, and seamless customer experiences—across platforms like Shopify, Webflow, WordPress, and Adobe Experience Manager.

Annie's Hallmark (E-Commerce SEO & Shopify Optimization) 

Prepared Annie’s Hallmark for their 2025 Dreambook campaign through optimized listings and fulfillment systems spanning e-commerce and 59 brick-and-mortar locations.

Key Contributions

• Reviewed Hallmark’s catalog and rewrote product descriptions using AI to align with Annie’s brand voice
• Updated Shopify listings with structured metadata, Dreambook page filters, and availability indicators 
• Created store-specific wishlist fulfillment files based on Dreambook customer submissions
• Standardized backend processes to support early season execution

Results

• Unified experience across catalog, site, and in-store 
• Streamlined team execution with clearer, branded content

• Brands managing large or seasonal SKU catalogs 
• Cross-platform teams working with multiple vendors
• Founders building or relaunching product-driven websites
• Ops and marketing teams seeking repeatable infrastructure

• Structured systems that scale across channels 
• Speed and clarity without sacrificing quality
• SEO, UX, and campaign execution aligned from day one
• Strategic execution with clean handoffs and shared documentation