case study: digitalink (summer, 2025)

 Digital Ink, a growing marketing agency, engaged me to strengthen demand generation, paid media, positioning strategies, and client deliverables. My role combined scaling internal processes with leading campaigns across industries such as Publishing, Medical Devices, Retail, and AI Computer Vision.

• Conduct market research to uncover trends and competitor insights 
• Design demand generation frameworks, playbooks, and content systems to scale B2B/B2C growth
• Build forecasting models and research-driven decks for planning and retention 
• Lead Google Ads and LinkedIn Ads optimization to expand reach and quality
• Develop pitch decks, research decks, and workflows to ensure consistency
• Provide editorial and content strategy to support leadership and stakeholders 
• Apply AI tools to streamline workflows, analysis, and campaign optimization

• Managed demand generation programs with $100K–$150K budgets tied to revenue goals 
• Expanded visibility through optimized Google Ads, LinkedIn Ads, and SEO
• Produced investor decks, academic research decks, and sector-specific collateral 
• Introduced testing frameworks and budget allocation models to improve performance
• Built playbooks, documentation, and Monday.com systems for reporting and onboarding 
• Applied AI to standardize workflows and accelerate research-driven insights

• Equipped leadership with insights, forecasting models, and research decks for confident planning 
• Expanded client accounts by aligning campaigns with sector strategies and goals
• Improved efficiency and ROI with AI-enabled workflows and ad optimization 
• Delivered scalable B2B/B2C growth through integrated paid, organic, and process strategies
• Increased internal consistency with reusable playbooks and workflows 
• Strengthened brand storytelling and thought leadership with compelling content

• Conducted market research and competitor analysis to uncover demand generation opportunities 
• Built B2B/B2C frameworks for demand generation, partnerships, and entry strategies
• Produced pitch decks, academic research decks, and tailored client presentations 
• Managed and optimized multi-channel paid media (Google Ads, LinkedIn Ads) to expand reach and leads
• Created documentation, playbooks, and standardized workflows in Monday.com for consistency
• Organized internal systems and centralized knowledge bases to support scalability 
• Delivered insights, editorial support, and content strategy for leadership and stakeholders
• Applied AI methods to streamline campaign management, reporting, and operations

• Market research reports with benchmarks, trend analysis, and SEMrush insights 
• Ideal Customer Profiles (ICPs), buyer personas, and sector-specific positioning decks
• Forecasting and retention models to guide revenue planning and account growth 
• Pitch decks and academic research decks for funding, partnerships, and storytelling
• Paid media playbooks for Google Ads and LinkedIn Ads, including targeting and creative testing
• Strategic decks outlining frameworks, roadmaps, and partnership strategies 
• Process documentation, standardized templates, and Monday.com onboarding guides
• Centralized searchable library of research, tools, and campaign documentation