case study: digitalink (summer, 2025 - present)

 Digital Ink, a growth marketing agency (brand, demand gen, design, paid media, web), hired me as Senior Marketing Strategist and promoted me to Head of Performance Marketing to improve performance and workflows. I also lead editorial for Reboot Magazine, an innovation/AI/leadership publication with a 250K+ Mailchimp audience. 

• Set data-driven GTM and brand strategy for clients from $1M–$2B+. 
• Build scalable playbooks, forecasting, and reporting for multi-channel programs.
• Lead Google Ads, LinkedIn Ads, SEO/SEMrush, and WordPress.
• Direct Reboot content across LinkedIn and WordPress. 
• Launch Behind the Ink newsletter to drive awareness and leads.
• Use AI for research, trend tracking, segmentation, and content workflows.

• Managed $100K–$150K annual marketing budgets. 
• Owned paid, organic, and web campaigns to improve lead quality and reduce CAC.
• Optimized Reboot’s 250K+ Mailchimp list for 25%+ open and 14%+ CTR.
• Delivered GTM decks, market analysis, and SEMrush/AI-informed SEO reports.
• Built SOPs, playbooks, and Monday.com workflows to standardize delivery.
• Oversaw WordPress builds and UX updates aligned with SEO and conversion goals.

• Outperformed email benchmarks with 25%+ open and 14%+ click rates. 
• Increased ROI through AI-enabled workflows and improved SEO.
• Drove measurable B2B/B2C revenue lift across paid, organic, email, and content.
• Lowered acquisition costs while increasing lead quality and pipeline visibility.
• Improved speed, alignment, and reliability with standardized processes and dashboards.
• Positioned Digital Ink and Reboot as trusted, strategy-first partners for clients and readers.

• Led market and competitor research to set growth and GTM strategy. 
• Built B2B/B2C demand gen and brand visibility frameworks.
• Produced WordPress, LinkedIn, and Reboot editorial content.
• Managed Mailchimp for 250K+ subscribers, improving segmentation and engagement.
• Directed multi-channel programs with $100K–$150K budgets. 
• Ran Google Ads, LinkedIn Ads, SEO, and SEMrush to lift lead quality and ROI.
• Created market research, investor decks, ICPs, and positioning assets.
• Built GTM playbooks and Monday.com workflows to standardize execution.
• Delivered dashboards and insights for leadership reporting.
• Used AI for research, segmentation, testing, and automation.
• Promoted from Senior Marketing Strategist to Head of Performance Marketing.

• Market research reports with benchmarks and SEMrush insights. 
• ICP, persona, and positioning decks for GTM and creative.
• Forecast and budget models for six-figure campaigns.
• Mailchimp engagement reports with open/click and audience insights.
• Editorial calendars and publishing systems for LinkedIn, WordPress, Reboot. 
• Paid media playbooks for Google Ads, LinkedIn Ads, and SEO.
• Strategic decks for messaging, frameworks, and partner strategy. 
• Monday.com workflow documentation for cross-team alignment.
• Central library of templates, dashboards, and research assets.