Growth & performance marketing

I design demand programs that align timing, messaging, and targeting across the buyer journey.

• Lifecycle Programs: Entry points, nurture flows, and conversion paths. 
• Testing & Iteration: Ongoing refinement across content and offers.
• Sales & Internal Enablement Messaging: Clear language and frameworks for sales, partnerships, and internal teams to communicate value consistently.
   

Outcome: Sustainable pipeline growth without short-term spikes.

Reporting answers what’s working, what’s not, and where to focus next.

• Performance Dashboards: Channel, campaign, and funnel visibility. 
• Insights & Diagnosis: What’s driving results and where friction exists.
• Optimization Guidance: Clear next steps tied to impact.
   

Outcome: Faster prioritization and stronger execution.

I help retail and e-commerce teams bring structure to content, campaigns, and operations so execution doesn’t break at scale.

• Content Architecture & Metadata: SEO-ready structure and tagging. 
• Merchandising Enablement: Campaign-ready collections and segmentation.
• Operational Alignment: Cleaner handoffs across content, marketing, and ops.
   

Outcome: Faster launches, stronger discovery, and consistent customer experience.

As teams grow, CRM friction compounds quickly. This work ensures systems support growth instead of slowing execution.

• Reporting & Analytics: Executive-grade dashboards built around real decisions. 
• Workflow Optimization: Processes that reduce manual effort and eliminate stalls.
• Performance Tuning: Systems designed to support growth without constant rework.
   

Outcome: Faster prioritization, cleaner execution, and systems that keep pace with growth.