GTM OPERATIONS & CRM ARCHITECTURE

Go-to-market systems should support how your business runs, not create more work.
I design GTM operating systems that turn strategy into repeatable growth, with CRM as the backbone.

• GTM & CRM Architecture: Funnels, lifecycle design, data models, and workflows built around how teams operate. 
• Systems & Revenue Operations: Salesforce, HubSpot, and connected tools aligned with clear stages, ownership, and data integrity.
• Sales Enablement & Execution: Messaging, playbooks, dashboards, and documentation teams can trust and sustain.
   

Outcome: Aligned teams, trusted data, and a GTM system that scales without friction.

I help leadership teams align strategy, structure, and communication so priorities don’t get lost as organizations grow.

• Strategic Direction: Growth roadmaps and market entry plans 
• Leadership Alignment: Clear ownership, decision paths, and success criteria
• Operating Cadence: Simple communication rhythms and executive updates 
• Change Enablement: Guidance that helps new strategies land and stick
   

Outcome: Teams stay aligned as strategy moves from concept to execution.

I design operating rhythms that reduce friction, eliminate noise, and help teams execute without constant check-ins.

• Execution Rhythm: Priorities, plans, and cadences that replace status meetings 
• Process Design: Phase-based workflows, roles, and handoffs
• System Clarity: Fewer tools, cleaner structure, AI where it adds value 
• Reusable Foundations: Templates and documentation teams can sustain
   

Outcome: Calm execution, fewer gaps, less rework.

I support leadership teams in communicating growth with clarity and confidence, ensuring investor conversations reinforce strategy and execution.

• Strategic Positioning: Clear narratives that explain the business model, roadmap, and market opportunity 
• Investor Communications: Pitch decks, quarterly updates, and funding announcements that build credibility
• Capital Readiness: Materials, valuation insight, and due-diligence support across funding stages 
• Stakeholder Engagement: Streamlined communication with board members, advisors, and financial partners
   

Outcome: Leadership teams build trust, stay aligned with investors, and remain focused on long-term execution.