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Healthcare

Driving healthcare results with strategic alignment across product, marketing, and clinical teams.

I’ve worked at the intersection of public health, product marketing, and AI to help healthcare organizations improve care delivery. During the COVID-19 pandemic, I supported statewide communications, outbreak response, and public health education for the New Hampshire Department of Health and Human Services. I also contributed to infectious disease programs focused on HIV, tuberculosis, and tickborne illnesses—gaining firsthand insight into how systems, messaging, and coordination shape outcomes.


At CareInsight, a healthcare AI company, I led cross-functional initiatives to deliver real-time insights to care teams. I managed projects to improve risk stratification, close care gaps, and ensure product and marketing priorities reflected frontline needs. My work bridged strategic business goals with the practical realities of clinical workflows.


Expertise includes:

  • Translating clinical and technical concepts into actionable messaging 
  • Leading cross-functional execution across marketing, product, and compliance
  • Aligning go-to-market strategy with care delivery models and regulatory priorities
     

The outcome: faster execution, stronger cross-team alignment, and strategies that support business growth and better healthcare outcomes.

    HOW I HELP TEAMS WIN

    Who I Work With

    Who I Work With

    Who I Work With

    • Healthtech Startups launching or refining their go-to-market 
    • Providers and Health Systems improving messaging, workflows, or patient communication
    • Payers and Public Health Agencies focused on engagement, equity, and compliance 
    • AI, MedTech, and Diagnostic Innovators translating complex solutions into real-world impact
    • Patient-Facing Brands working to improve access, education, and health outcomes

    What I Solve

    Who I Work With

    Who I Work With

    • Positioning Gaps – Messaging that doesn’t connect with Payers, Providers, or Patients 
    • Product Underperformance – Underutilized features in healthtech, MedTech, or diagnostic products
    • Brand Fragmentation – Inconsistent or outdated messaging across digital and clinical channels 
    • Operational Bottlenecks – Limited bandwidth to plan or execute cross-functional campaigns
    • Strategic Misalignment – Gaps between business goals, compliance needs, and execution
       

    Featured case studies

    Public Health

    Public Health

    Public Health

    NH DHHS

    (Public Health Strategy & Digital Communications)

    Led statewide digital overhaul reaching 1M+ residents. Rebuilt 20+ pages, ensured ADA compliance, and created 50+ public health resources. Earned 2 state awards for impact.  

    SaaS & AI

    Public Health

    Public Health

    CareInsight

    (GTM Strategy for Healthcare AI)
    Led GTM for GenAI platform, rebuilt website, and executed HLTH event strategy, generating 25+ qualified leads. 

    key Services

    Market & Audience Insights

    Market & Audience Insights

    Market & Audience Insights

    • Identify growth opportunities and align with payer, provider, and patient needs
    • Deliverables: persona frameworks, stakeholder maps, market research summaries 

    Messaging & Storytelling

    Market & Audience Insights

    Market & Audience Insights

    • Translate technical or clinical content into clear, benefits-driven copy
    • Deliverables: product messaging, sales decks, explainer content, brand voice guides 

    Campaign & GTM Strategy

    Market & Audience Insights

    Workflow & Process Optimization

    • Plan and execute campaigns that meet regulatory or clinical requirements while driving engagement
    • Deliverables: GTM plans, campaign calendars, channel strategies 

    Workflow & Process Optimization

    Workflow & Process Optimization

    Workflow & Process Optimization

    •  Improve efficiency across marketing and product teams to reduce delays and streamline delivery
    • Deliverables: workflow maps, timelines, SOPs 

    AI-Integrated Enablement

    Workflow & Process Optimization

    AI-Integrated Enablement

    • Use AI to scale content creation and speed up decision-making across healthcare teams
    • Deliverables: AI-generated drafts, prompt libraries, audit templates 

    quick resource

    Healthcare Meets Retail (pdf)Download

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