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Healthcare

Improving healthcare through strategy, communication, and collaboration

My work spans public health, laboratory sciences, healthcare startups, and agencies that support the industry. I’ve built my career around helping healthcare organizations communicate clearly, manage complex projects, and make data-driven decisions. With experience across marketing, project management, and business analysis, I understand how to align strategy with execution.


I’ve supported statewide communications, outbreak response, and public health education for the New Hampshire Department of Health and Human Services. I also worked on programs addressing HIV, tuberculosis, and tickborne illnesses, gaining a deep understanding of how systems, messaging, and coordination affect outcomes.


At CareInsight, a healthcare AI company, I led projects that helped care teams use real-time insights to improve risk stratification and close care gaps. I also ensured product and marketing priorities aligned with the needs of payors, providers, and patients.


Expertise includes:

  • Translating clinical and technical information into clear messaging 
  • Managing cross-functional collaboration across marketing, product, and compliance
  • Connecting business goals with the realities of care delivery
     

The result: faster execution, stronger alignment, and strategies that drive both business success and better patient outcomes.

    Featured case studies

    Public Health

    Public Health

    Public Health

    NH DHHS

    (Public Health Strategy & Digital Communications)

    Led statewide digital overhaul reaching 1M+ residents. Rebuilt 20+ pages, ensured ADA compliance, and created 50+ public health resources. Earned 2 state awards for impact.  

    SaaS & AI

    Public Health

    Public Health

    CareInsight

    (GTM Strategy for Healthcare AI)
    Led GTM for GenAI platform, rebuilt website, and executed HLTH event strategy, generating 25+ qualified leads. 

    HOW I HELP TEAMS WIN

    Who I Work With

    Who I Work With

    Who I Work With

    • Healthtech Startups launching or refining their go-to-market 
    • Providers and Health Systems improving messaging, workflows, or patient communication
    • Payers and Public Health Agencies focused on engagement, equity, and compliance 
    • AI, MedTech, and Diagnostic Innovators translating complex solutions into real-world impact
    • Patient-Facing Brands working to improve access, education, and health outcomes

    What I Solve

    Who I Work With

    Who I Work With

    • Positioning Gaps – Messaging that doesn’t connect with Payers, Providers, or Patients 
    • Product Underperformance – Underutilized features in healthtech, MedTech, or diagnostic products
    • Brand Fragmentation – Inconsistent or outdated messaging across digital and clinical channels 
    • Operational Bottlenecks – Limited bandwidth to plan or execute cross-functional campaigns
    • Strategic Misalignment – Gaps between business goals, compliance needs, and execution
       

    quick resource

    Healthcare Meets Retail (pdf)Download

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    dasha.randlett@gmail.com | 603-689-4513

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