I help B2B teams turn scattered tactics into focused programs that support revenue growth. The work centers on clarity, execution, and measurable progress across channels.

Growth Strategy: Clear priorities tied to business goals
Execution Programs: Programs built to convert and scale
Optimization: Continuous improvement as the business grows

Outcome: Predictable momentum. Clearer decisions. Measurable results.

Demand Activation & LIFECYCLE PERFORMANCE

I design demand programs that align timing, messaging, and targeting across the buyer journey.

Lifecycle Programs: Entry points, nurture flows, and conversion paths
Testing & Iteration: Ongoing refinement across content and offers
Sales & Internal Enablement: Messaging frameworks that help teams communicate value consistently

Outcome: Sustainable pipeline growth without short-term spikes.

PERFORMANCE MEASUREMENT & OPTIMIZATION

Reporting systems work when data is clear and easy to use.

Performance Dashboards: Channel, campaign, and funnel visibility
Insights & Diagnosis: Identify drivers of results and points of friction
Optimization Guidance: Clear next steps tied to impact

Outcome: Faster prioritization and stronger execution.

CRM PERFORMANCE & SCALABILITY

As teams grow, CRM friction grows with them. This work ensures systems support growth rather than slow execution.

Reporting & Analytics: Executive-grade dashboards for real decisions
Workflow Optimization: Processes that reduce manual effort and eliminate stalls
Performance Tuning: Systems designed to support growth without constant rework

Outcome: Faster prioritization, cleaner execution, and systems that scale with the business.

dasha.randlett@gmail.com | 603-689-4513

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