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    • Home
    • Connect
      • Work With Me
      • Pro Bono & Mentorship
    • Capabilities
      • Marketing, Brand & GTM
      • People, Ops & Projects
      • AI Operations
      • Classes & Workshops
    • Industries
      • Healthcare
      • Services & Agencies
      • B2B Tech & SaaS
      • Labs & Diagnostics
      • Data Centers
    • Resources
      • Insights & Perspectives
      • Strategic Guides
      • Execution Playbooks
      • Frameworks & Checklists
    • Impact
      • Portfolio Highlights
      • Resume
      • Testimonials
      • UDEM Atlantic
      • Digital Ink
      • CareInsight
      • NH Public Health
      • TÜV SÜD
    • Blog
  • Home
  • Connect
    • Work With Me
    • Pro Bono & Mentorship
  • Capabilities
    • Marketing, Brand & GTM
    • People, Ops & Projects
    • AI Operations
    • Classes & Workshops
  • Industries
    • Healthcare
    • Services & Agencies
    • B2B Tech & SaaS
    • Labs & Diagnostics
    • Data Centers
  • Resources
    • Insights & Perspectives
    • Strategic Guides
    • Execution Playbooks
    • Frameworks & Checklists
  • Impact
    • Portfolio Highlights
    • Resume
    • Testimonials
    • UDEM Atlantic
    • Digital Ink
    • CareInsight
    • NH Public Health
    • TÜV SÜD
  • Blog

B2B Tech & SaaS

I help B2B teams turn complex products into clear, market-ready positioning. My work connects research, messaging, and execution to support go-to-market efforts, reduce friction, and drive adoption across AI, SaaS, and regulated industries.


CareInsight.ai
Led GTM campaigns and lifecycle programs for an AI-driven healthcare platform. Translated technical capabilities into clear, compliant messaging for payers and providers, aligning marketing, product, and sales.


AI & FinTech Startups (via Upwork)
Partnered with early-stage teams to develop pitch decks, messaging, and content strategies. Supported companies including DeepLeaf AI, SecureSplit, and Corvee by simplifying complex topics for investors, buyers, and internal stakeholders, improving clarity and traction.


What I Deliver

  • Clear positioning for complex, high-stakes products 
  • Messaging that connects innovation to real-world use 
  • Scalable GTM systems that support growth without added complexity 


Outcome: Stronger launches, faster adoption, and clearer communication across teams and markets.

    Clients

    How I Help

    How I Help

    • Engineering and Industrial Firms expanding into regulated or emerging markets 
    • Manufacturing Teams improving product launches, GTM, and sales workflows
    • CleanTech, HVAC, and Energy Companies navigating strategic growth and compliance
    • B2B Product & SaaS Teams building bridges between marketing, product, sales, and ops
    • HealthTech and FinTech Companies translating technical capabilities into market-ready messaging
    • Startups and Mid-Market Tech Firms formalizing internal systems, launch plans, and growth ops

    How I Help

    How I Help

    How I Help

    • Workflow Inefficiency: Siloed teams, unclear handoffs, or tech stack friction slowing execution 
    • Market Uncertainty: Lack of visibility into competitors, ideal customers, or growth segments
    • Sales Misalignment: Disconnect between product value, marketing strategy, and sales execution
    • Content Gaps: Complex products lacking clear, scalable messaging and sales enablement
    • Startup Friction: Early-stage teams needing structured GTM, accountability, and operational clarity
    • Compliance + Communication: Teams needing to meet regulatory standards and resonate with real buyers
       

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    dasha.randlett@gmail.com | 603-689-4513

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