KPIs, Calculators & Dashboards

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I work with leadership teams to build dashboards, calculators, reporting systems, and operational tools that improve visibility, decision-making, and workflow coordination.

• KPI Dashboards & Reporting: Project tracking, staffing visibility, executive summaries, and operational reports. 
• Business Calculators: Pricing tools, client fit calculators, forecasting models, budget trackers, and scoring systems. 
• Google Sheets & Automation: Automated reports, formulas, alerts, Apps Script workflows, and structured data tools. 
• Operational Analytics: Track deadlines, workload, staffing capacity, client readiness, project fit, and key business metrics.

Better decisions start with better data. I combine market research, AI, and analytics to identify opportunities, strengthen positioning, and support go-to-market strategy. Using tools like Google Sheets, Excel, Google Maps, Looker Studio, and AI, I turn complex data into dashboards, geographic insights, and practical business recommendations.

• Market Research: Customers, competitors, trends, and market opportunities. 
• Go-to-Market: Positioning, messaging, launch planning, and sales enablement. 
• Data & Geographic Analysis: Dashboards, KPI reporting, territory mapping, TAM/SAM/SOM, and opportunity analysis. 
• Marketing Operations: CRM workflows, reporting, documentation, and process improvements. 
• AI-Enabled Execution: Faster research, analysis, reporting, and workflow automation.