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Home
Services
  • Content & Campaigns
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  • Strategic Leadership
  • Ops & Enablement
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  • Healthcare & Labs
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  • Tech, SaaS & FinTech
  • Industrial & Mfg.
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  • Portfolio Highlights
  • Case: TÜV SÜD
  • Case: CareInsight
  • Case: Rebound
  • Case: Annie's Hallmark
  • Case: NH DHHS
  • Case: Corvee
  • Case: OpenMeet
  • Quick Resources
  • Interviews
Contact
  • Work With Me
  • What to Expect
  • Flexible Support
  • Pro Bono & Mentorship
  • About Dasha
  • FAQ
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More
  • Home
  • Services
    • Content & Campaigns
    • Product Marketing
    • Events
    • Funnel Strategy
    • Strategic Leadership
    • Ops & Enablement
    • AI & Automation
    • Tech Stack
  • Industries
    • Healthcare & Labs
    • Retail & E-Commerce
    • Tech, SaaS & FinTech
    • Industrial & Mfg.
  • Portfolio
    • Portfolio Highlights
    • Case: TÜV SÜD
    • Case: CareInsight
    • Case: Rebound
    • Case: Annie's Hallmark
    • Case: NH DHHS
    • Case: Corvee
    • Case: OpenMeet
    • Quick Resources
    • Interviews
  • Contact
    • Work With Me
    • What to Expect
    • Flexible Support
    • Pro Bono & Mentorship
    • About Dasha
    • FAQ
  • Blog

  • Home
  • Services
    • Content & Campaigns
    • Product Marketing
    • Events
    • Funnel Strategy
    • Strategic Leadership
    • Ops & Enablement
    • AI & Automation
    • Tech Stack
  • Industries
    • Healthcare & Labs
    • Retail & E-Commerce
    • Tech, SaaS & FinTech
    • Industrial & Mfg.
  • Portfolio
    • Portfolio Highlights
    • Case: TÜV SÜD
    • Case: CareInsight
    • Case: Rebound
    • Case: Annie's Hallmark
    • Case: NH DHHS
    • Case: Corvee
    • Case: OpenMeet
    • Quick Resources
    • Interviews
  • Contact
    • Work With Me
    • What to Expect
    • Flexible Support
    • Pro Bono & Mentorship
    • About Dasha
    • FAQ
  • Blog

Marketing & Leadership Playbooks

Clients often ask how to improve product descriptions, emails, and team messaging - especially during times of change or new growth.


I started noticing patterns. The same questions kept coming up across different projects.


To save time and offer support, I turned those answers into clear, downloadable resources.


Each guide includes practical tips, templates, and examples. They're built to help you take action quickly, whether you're refining messaging or leading through transition.

Go-To-Market

Go-to-Market Launch Blueprint (pdf)Download
Create Positioning Built for Real Buyers (pdf)Download
MDF Budget Battles Whose Funds Are They Anyway (pdf)Download

Marketing Campaigns & Messaging

Lead With What Your Audience Actually Cares About (pdf)Download
The Email Playbook for B2B and B2C Marketers - 20 Tips (pdf)Download
From Idea to Impact - Campaigns (pdf)Download
Healthcare Meets Retail (pdf)Download

Strategy & Leadership

Leading Through Change Starts With Supporting Your Team (pdf)Download
Pricing Strategy Isn’t Just Math (pdf)Download
Leading with Intention, Coaching with Care (pdf)Download
Rebuilding Your Marketing or Product Org (pdf)Download
The Words We Choose Language That Builds Better Teams (pdf)Download
Lead Efficiently. Lead Well. (pdf)Download
How Metrics Help Employees See Their Value at Work (pdf)Download
Managing Mixed-Mindset Teams (pdf)Download

Voice of Customer, Value, and Experience

Delivering Value Isn’t Enough - You Have to Prove It. (pdf)Download
What Is “You Said, We Did” (pdf)Download
Are You Communicating the Value You Deliver (pdf)Download
What Actually Makes a Great Customer Experience (pdf)Download
Voice of Customer Starter Kit (pdf)Download

e-commerce & Websites

What 1,000+ Product Descriptions Taught Me (pdf)Download
Tag Smarter. Sell Faster. (pdf)Download
Turn Tags into Tools (pdf)Download
Turn Wishlists Into Sales (pdf)Download
Smart SEO Starts with Smart Tools (pdf)Download
Website Redesign, Done Right (pdf)Download

portfolios

Portfolios - Strategy + Skills = Impact (pdf)Download

full-funnel marketing

Lifecycle Marketing That Drives Real Growth (pdf)Download

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