Product marketing sits at the intersection of strategy, customer insight, and execution. It’s about:
It’s not just about promotion—it’s about positioning, strategy, and growth.
Without strong product marketing:
With the right product marketing partner:
TÜV SÜD (MedTech GTM & Lab Launch, Americas)
Directed regional product marketing for a $12M U.S. microbiology lab launch, aligning with global strategy across EMEA and APAC.
Developed and executed GTM plans for 10+ service lines, delivered 12+ campaigns, launched 3 flagship events, and piloted ABM programs to drive lead generation among RA/QA and procurement buyers.
CareInsight (GTM Strategy for Healthcare AI)
Owned GTM and product marketing for GenAI-based care management platforms.
Led messaging, persona development, and full-site rewrite to align value propositions with payer and provider markets. Managed HLTH 2024 launch strategy, including demo flow, campaign rollout, and lead capture—resulting in 25+ qualified leads.
Annie's Hallmark (E-Commerce SEO & Shopify Optimization)
Executed product SEO strategy during a major SKU rationalization project.
Optimized 1,000+ product listings to improve findability and brand consistency across a 59-store catalog. Aligned metadata, internal links, and images with seasonal search behavior to support holiday promotions and conversion goals.
I partner with teams in:
I bring over a decade of experience driving growth across technical industries—translating insights into assets that convert, building the right GTM plans, and executing quickly without sacrificing quality.