case study: openmeet

Situation

OpenMeet, a privacy-first community engagement platform, was in early development and targeting families, nonprofits, and small groups.
The platform needed clarity on ideal customer segments, a scalable MVP roadmap, and positioning aligned with user values around simplicity and privacy.
Leadership lacked internal resources to define market fit, scope features, and structure go-to-market planning.

Task

Situation

As a Senior Business Analyst, I was brought in to deliver market research, audience segmentation, technical documentation, and strategic guidance.
My objective was to reduce risk, align product development with business goals, and equip leadership with the insights and materials needed to drive execution.

Action

Result

Conducted audience segmentation and mapped needs, cost-to-serve, and pricing sensitivities across core segments (families, nonprofits, religious orgs).
Built a TAM/SAM/SOM model to assess revenue potential and guide investor outreach.
Developed a pricing framework with tiered options for paid events and institutional use.
Authored Business Requirements Document (BRD) and Software Requirements Specification (SRS) to guide developers and streamline approvals.
Created messaging frameworks and use case narratives to support onboarding and future marketing.
Provided data-driven insights and platform strategy to inform roadmap planning, beta rollout, and future growth.

Result

Enabled a focused beta launch with features aligned to high-priority use cases.
Delivered foundational documentation and strategy assets used across tech, marketing, and investor relations.
Helped the team clarify their positioning, audience strategy, and monetization approach—positioning OpenMeet for sustainable growth.

Services Provided

Product Description

Services Provided

Business Analysis
Product Strategy
Market Research & Segmentation
Pricing Model Development
Go-to-Market Advisory
Documentation (BRD, SRS)

Deliverables

Product Description

Services Provided

Business Requirements Document (BRD)
Software Requirements Specification (SRS)
Segmentation Matrix
TAM/SAM/SOM Analysis
Pricing Model Framework
Platform Messaging Recommendations
Use Case Narratives

Product Description

OpenMeet is a secure, user-friendly community engagement platform that enables direct communication, event planning, and information sharing—without the need for video calls. Designed for churches, schools, nonprofits, and families, it emphasizes privacy, ease of use, and mission-driven utility.

Insight to Impact: Full-Funnel Execution

Upstream

Downstream

Customer Research: Defined core segments (individuals, families, nonprofits, religious orgs)
Value Proposition: Emphasized ease of use, privacy, and mission alignment
Market Sizing: Built a revenue model with TAM/SAM/SOM and target penetration rates
Product-Market Fit Testing: Guided feature selection based on segment needs and cost-to-serve

Downstream

Messaging Development: Drafted use case stories for press and marketing (e.g., parenting challenges, church coordination)
Launch Support: Helped design a limited beta launch for feedback collection
Sales Enablement: Equipped leadership with business cases and decks to secure funding and partnerships

case study: openmeet

Situation

Situation

Situation

Task

Situation

Situation

Action

Result

Result

Result

Result

Result

Services Provided

Product Description

Services Provided

Deliverables

Product Description

Services Provided

Product Description

Product Description

Product Description

Insight to Impact: Full-Funnel Execution

Upstream

Downstream

Downstream

Downstream

Downstream

Downstream

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