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FIELD + VIRTUAL EVENTS STRATEGY

How I Work With Teams

Why Events Still Matter

Why Events Still Matter

I’ve always believed events are one of the most powerful tools in a company’s toolkit - not just for visibility, but for building trust, momentum, and pipeline.


I work closely with marketing, product, and sales teams to turn events into business outcomes. Whether it’s a large trade show, an invite-only salon, or a virtual panel, my role is to bring structure, clarity, and follow-through from the first kickoff to the final touchpoint.


Together, we:

  • Connect events to your go-to-market and revenue goals
  • Build repeatable systems that work across teams and formats 
  • Deliver messaging and presentations that resonate with real buyers
  • Ensure every interaction—onsite or online—reinforces your brand and moves prospects forward

Why Events Still Matter

Why Events Still Matter

Why Events Still Matter

Events create space for real connection. When planned with purpose:

  • Buyers engage directly with your team and story 
  • Conversations turn into qualified pipeline
  • Your value comes through - visually, verbally, and experientially
     

Without a strategy:

  • Logistics get in the way of outcomes 
  • Sales follow-up breaks down
  • Field insights never reach the right teams
     

That’s why I bring both operational focus and strategic alignment—so your events don’t just happen, they drive growth.

featured case studies

TÜV SÜD (MedTech GTM & Lab Launch, Americas)
Led strategic event planning across global trade shows and U.S. launch events. Created full deck suites for product storytelling, coordinated booth logistics, and developed internal playbooks to support sales teams pre- and post-event.


CareInsight (GTM Strategy for Healthcare AI)

 HLTH 2024 Presence + Webinar Series

Owned webinar setup and national conference activation. Created demo decks, follow-up slides, and marketing collateral. Aligned messaging with product milestones and sales readiness efforts. Delivered a structured lead capture process supporting 25+ qualified leads.

HOW I BRING EVENTS TO MARKET

Strategy + Systems

Performance + Follow-Through

Content, Slides + Campaigns

I build the structure behind standout events - ensuring logistics, timelines, and teams stay aligned.

  • Event calendars, budgets, and reusable playbooks 
  • Travel, vendor, and venue coordination with contingency planning
  • Internal briefings and slides that keep stakeholders informed and on-message

Content, Slides + Campaigns

Performance + Follow-Through

Content, Slides + Campaigns

I craft the messaging and materials that shape perception before, during, and after the event.

  • Visual decks for sales, marketing, and product storytelling 
  • Branded templates for demos, webinars, and conference toolkits
  • Integrated collateral: signage, one-pagers, landing pages, and post-event summaries

Performance + Follow-Through

Performance + Follow-Through

Performance + Follow-Through

I connect events to outcomes - tying every engagement back to revenue goals and growth.

  • Lead capture flows integrated with HubSpot, Salesforce, or other CRMs 
  • Post-event recaps, debriefs, and feedback loops to drive improvement
  • Metrics dashboards and ROI snapshots that translate field engagement into business insight

Event Management & Tradeshows

Make your next event a success with strategic marketing that builds excitement and strengthens connections.

  • Pre-Event: Build anticipation through targeted campaigns.
  • During Event: Engage with high-impact visuals, demos, and conversation starters.
  • Post-Event: Nurture leads with relevant follow-up and retargeting.

    webinars, conferences & presentations

    A strong presentation does more than share information—it captures attention, builds understanding, and inspires action. Whether you’re speaking at a conference, hosting a webinar, pitching an idea, or leading a workshop, I create slides that are clear, professional, and audience-ready.


    I’ve designed over 50 slide decks and 100+ visual assets for founders, marketers, educators, and event organizers—often starting from rough notes, outlines, or ChatGPT prompts. From large conference stages to small virtual sessions, I help turn ideas into compelling, well-structured stories.


    • Branded, On-Point Design: Clean, consistent visuals in Canva, PowerPoint, or Google Slides, tailored to your voice and event. 
    • Clear, Data-Informed Storytelling: Complex topics simplified into focused, memorable narratives.
    • Slides That Support Flow: Structured for pacing with concise, well-timed content—no walls of text. 
    • Built for Delivery: Slides matched to your tone, timing, and setting—whether live or recorded.
    • Actionable Takeaways: Every slide drives a decision, clarifies a point, or guides next steps.
       

    Not sure where to begin? Send your outline or talking points, and I’ll handle the structure, pacing, and design—so you can present with confidence and impact.

      EVENT RESEARCH, DATA ANALYTICS & REPORTING

      Turn event planning into a data-driven strategy with research and insights that guide smart decisions and deliver measurable results.

      • Pre-Event Research: Identify high-value conferences and events using criteria such as audience fit, industry relevance, and ROI potential.
      • Event Intelligence: Collect and analyze data on dates, locations, themes, attendee demographics, and key decision-makers to prioritize outreach.
      • Post-Event Reporting: Measure engagement, track lead quality, and assess event ROI with clear, actionable reports to inform future planning.

      Copyright © 2025 Helping You Find Time - All Rights Reserved.

      dasha.randlett@gmail.com | 603-689-4513

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