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FIELD + VIRTUAL EVENTS STRATEGY

How I Work With Teams

Why Events Still Matter

Why Events Still Matter

I collaborate with marketing, product, and sales teams to turn events into business outcomes. My focus is on structure, clarity, and strategic alignment-from the first planning meeting to the last follow-up email and slide deck.


Together, we:

  • Connect events to broader go-to-market goals
  • Build systems that scale across teams and event types
  • Deliver messaging and presentations that resonate
  • Ensure every interaction—live or digital—supports your brand and pipeline

Why Events Still Matter

Why Events Still Matter

Why Events Still Matter

 Events are a chance to show, not just tell. When they’re built with intent:

  • Buyers engage directly with your team and message 
  • Conversations turn into pipeline
  • Your value is presented with clarity—in words, visuals, and delivery

Without a strategic plan:

  • Logistics overshadow outcomes
  • Sales follow-up is misaligned
  • Valuable insights from the field are lost

That’s why I focus on both execution and enablement—so events move the business forward.

featured case studies

TÜV SÜD (MedTech GTM & Lab Launch, Americas)
Led strategic event planning across global trade shows and U.S. launch events. Created full deck suites for product storytelling, coordinated booth logistics, and developed internal playbooks to support sales teams pre- and post-event.


CareInsight (GTM Strategy for Healthcare AI)

 HLTH 2024 Presence + Webinar Series

Owned webinar setup and national conference activation. Created demo decks, follow-up slides, and marketing collateral. Aligned messaging with product milestones and sales readiness efforts. Delivered a structured lead capture process supporting 25+ qualified leads.

HOW I BRING EVENTS TO MARKET

Strategy + Systems

Performance + Follow-Through

Content, Slides + Campaigns

  • Event calendars, budgets, playbooks, and templates 
  • Travel, vendor, and venue coordination
  • Clear internal slides and stakeholder briefings

Content, Slides + Campaigns

Performance + Follow-Through

Content, Slides + Campaigns

  • Slide decks and visual content for sales, marketing, and product demos  
  • Branded templates for sales demos, webinars, and conferences
  • Integrated collateral: signage, one-pagers, handouts, and post-event summaries  

Performance + Follow-Through

Performance + Follow-Through

Performance + Follow-Through

  • Structured lead capture tied to CRM (HubSpot, Salesforce) 
  • Post-event debriefs, slide recaps, and feedback loops
  • Metrics dashboards and ROI analysis

Working Together to Make Strategy Stick

Who I Work With

Why Teams Bring Me In

Why Teams Bring Me In

  • Teams in SaaS, healthcare, MedTech, and AI 
  • Product marketers and CMOs launching new campaigns
  • Founders and cross-functional teams scaling GTM efforts

Why Teams Bring Me In

Why Teams Bring Me In

Why Teams Bring Me In

  • I connect field insights to actionable strategy 
  • I create clean, confident presentation materials that support your message
  • I turn scattered tasks into a repeatable, streamlined process
     

Event Management & Tradeshows

Make your next event a success with strategic marketing that builds excitement and strengthens connections.

  • Pre-Event: Build anticipation through targeted campaigns.
  • During Event: Engage with high-impact visuals, demos, and conversation starters.
  • Post-Event: Nurture leads with relevant follow-up and retargeting.

    presentations and workshop slideS

     

    A strong presentation doesn’t just inform - it moves people to act.

    • Design & Branding That Delivers: Build trust and engagement with sharp, brand-aligned slides in PowerPoint, Google Slides, or Canva
    • Tell a Story with Your Data: Turn complex insights into clear, compelling narratives your audience will remember
    • Clarify Team Structure Fast: Use clear org charts and visuals to simplify reporting lines and drive alignment. 
    • Drive Action with Every Slide: Guide decisions and inspire next steps with messaging built to convert

    Ready to make your message stick? Let your presentation do the heavy lifting—so your team can focus on delivery. 

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      dasha.randlett@gmail.com | 603-689-4513

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