Industry FAQs: How I Work Across Sectors

Q: Do you understand HIPAA, data security, and healthcare compliance standards?
Yes. I’ve collaborated with healthcare organizations like CareInsight.ai and NH Public Health, where HIPAA compliance, data privacy, and clinical accuracy were essential. I’ve supported AI-powered care platforms that ingest unstructured notes and generate real-time care plans, all while aligning with HEDIS measures and Medicaid guidelines.

Q: Can you help us communicate complex healthcare offerings clearly?
Absolutely. At CareInsight.ai, I translated technical language around AI-driven care gaps, case manager workflows, and risk stratification into digestible messaging for health plan executives and provider teams. I’ve also written webinar content and GTM decks that clarified value for both clinical and operational stakeholders.

Q: Have you supported GTM or product launches in healthcare?
Yes. I led the go-to-market campaign for CareAssistant.ai™, including drip email flows, sales collateral, and a cross-functional content calendar. I’ve also helped develop campaign strategies and adoption content for digital health and AI-integrated solutions targeting case management and payer teams.

Q: Can you support payer communications or care team adoption strategies?
Yes. For CareInsight.ai, I developed messaging frameworks and provider-facing communications to drive platform adoption among case managers and Medicaid payers. I understand the friction between product, care, and compliance teams—and build messaging to bridge those gaps.

Q: Have you worked in infectious disease response or public health communications?
Yes. I supported NH Public Health during the COVID-19 pandemic, where I led digital communications and web content strategy to improve access to up-to-date guidance across communities. I collaborated with nurses, epidemiologists, and state health officials to translate policy shifts into clear, culturally sensitive public messaging—supporting testing, vaccine rollout, and health equity efforts.

Q: Have you worked with lab operations or scientific teams?
Yes. I’ve supported lab environments ranging from diagnostics and life sciences startups to global testing providers like TÜV SÜD. My work has spanned microbiology, electromagnetic compatibility (EMC), MRI safety, and sterilization services—where technical accuracy and regulatory alignment are critical.

Q: Can you help communicate complex lab services to different audiences?
Absolutely. I’ve developed content that translates dense protocols and testing capabilities into clear, benefit-led messaging for buyers, regulatory stakeholders, and business partners. At TÜV SÜD, I worked across microbiological testing, EMC evaluations, and MRI compatibility to ensure consistency in technical sales materials and U.S.-specific campaigns.

Q: How do you support sales and marketing in regulated lab settings?
I create messaging frameworks, datasheets, pitch decks, and nurture campaigns that speak to quality, speed, and compliance. Whether the audience is a MedTech product team, regulatory lead, or procurement partner, I tailor communication to help clarify value and reduce friction in the sales cycle.

Q: Are you comfortable collaborating with technical and regulatory teams?
Yes. I’ve worked closely with clinical affairs, QA, and regulatory leads to ensure all materials are accurate, compliant, and ready for review. At TÜV SÜD, I helped relaunch U.S. messaging as part of a global brand refresh—working across product lines to align technical content with marketing goals.

Q: Can you support early-stage lab tech companies too?
Yes. I’ve helped startups refine their positioning, create investor and partner decks, and build scalable messaging for growth. I’m comfortable jumping into complex, technical environments—whether it’s a multinational lab system or a scrappy R&D team preparing for launch.

Q: What kinds of regulated industries have you worked with?
I’ve worked in MedTech, healthcare, lab diagnostics, environmental technology, and tax software—industries where compliance, data privacy, and documentation standards shape how marketing operates. This includes supporting ISO- and FDA-aligned product teams, ESG-focused startups, and tax firms navigating financial regulations.

Q: How do you ensure messaging stays compliant without sounding lifeless?
I develop pre-approved messaging libraries and reference frameworks that meet compliance requirements while still focusing on value. At Corvee, I managed SEO-driven content strategy for their tax planning software, aligning copy with legal considerations, IRS guidance, and advisor-specific compliance boundaries—while keeping it engaging and search-optimized.

Q: Can you coordinate across legal, product, and marketing?
Yes. I’ve facilitated multi-stage reviews using Jira, Confluence, and shared drives with legal, content, and product teams. I help teams move faster without sacrificing accuracy—tracking edits, managing version control, and delivering messaging that’s ready for publication or audit.

Q: Have you worked in sustainability or clean tech?
Yes. At Rebound Technologies, I led market research and messaging for an industrial cooling solution built for grid decarbonization and ESG-aligned energy savings. I helped position the company for outreach to ESCOs and facilities engineers, aligning messaging with DOE regulations and utility rebate programs.

Q: Have you worked outside of healthcare, labs, and regulated markets?
Yes. While those are core sectors, I’ve also supported projects in SaaS, AI, education, venture capital, industrial technology, and economic development. My strength lies in adapting quickly—especially in technical or ambiguous environments that require strategic clarity and hands-on execution.

Q: Can you ramp up in new or emerging industries?
Absolutely. I’m comfortable navigating new subject areas and identifying the right voice, structure, and strategy quickly. Whether the topic is generative AI, public funding, or energy tech, I use market research and stakeholder input to get up to speed fast—and translate that knowledge into effective content and campaigns.

Q: Can you support software and platform-based businesses?
Yes. I’ve worked with AI-based platforms, Salesforce-integrated tools, and workflow automation software. My contributions have included go-to-market planning, onboarding strategy, investor decks, and website structure. I’ve also supported teams during beta testing, product refinement, and sales enablement build-outs.

Q: What about mission-driven or public-facing projects?
I’ve supported organizations focused on public health, sustainability, education, and community economic development. I bring a practical, audience-first mindset to projects where accessibility and clarity are just as important as performance.

Q: Do you only support B2B clients?
Most of my work is B2B, but I’ve also contributed to B2C and mixed-audience initiatives—especially when a product or service has technical complexity, multiple stakeholders, or a sensitive message that needs to be translated into action.