gtm, GROWTH & ENABLEMENT

I bring structure to complex teams, tools, and ideas. My work spans strategy, operations, and hands-on execution—across marketing, sales, product, and partnerships. I help growth-stage and regulated companies move from “just getting by” to running GTM systems that scale.

Whether I’m working from an early baseline or refining existing processes, I focus on building a roadmap that aligns tools, workflows, and stakeholders for real impact.

Core focus areas

• Marketing & GTM Operations – Funnel design, lead lifecycle workflows, campaign systems, and tool integration 
• Market Research – Competitive analysis, trend mapping, and opportunity sizing
• Business Analysis – Process mapping, stakeholder alignment, and systems evaluation
• Project Management – Timeline ownership, delivery tracking, and cross-functional coordination
• Content & Digital Systems – Campaign execution, reporting, and platform optimization
   

Is your GTM motion built to scale—or stuck in the patchwork phase?

I design the operational backbone that supports growth. That means clear handoffs, aligned systems, clean data, and coordinated action across marketing, sales, and product teams. From lead to renewal, everything should work together.

Recent examples

• CareInsight (AI + Healthcare SaaS)
  Built workflows, connected tools, and aligned cross-functional messaging for payers and providers.
• Rebound Technologies (Cleantech, B2B Industrial)
  Mapped sales and marketing processes in Figma and Confluence. Improved team visibility and coordination.
• TÜV SÜD (MedTech, Regulated Services)
  Led North America GTM ops. Ensured campaign execution, tool alignment, and regulatory compliance.

I design systems that reduce chaos and increase traction.
Let’s move your work forward with clarity.