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gtm, GROWTH & ENABLEMENT

 I bring structure to complex teams, tools, and ideas. My work spans strategy, operations, and hands-on execution—across marketing, sales, product, and partnerships. I help growth-stage and regulated companies move from “just getting by” to running GTM systems that scale.

Whether I’m working from an early baseline or refining existing processes, I focus on building a roadmap that aligns tools, workflows, and stakeholders for real impact.


Core focus areas

  • Marketing & GTM Operations – Funnel design, lead lifecycle workflows, campaign systems, and tool integration 
  • Market Research – Competitive analysis, trend mapping, and opportunity sizing
  • Business Analysis – Process mapping, stakeholder alignment, and systems evaluation
  • Project Management – Timeline ownership, delivery tracking, and cross-functional coordination
  • Content & Digital Systems – Campaign execution, reporting, and platform optimization
     

Is your GTM motion built to scale—or stuck in the patchwork phase?


I design the operational backbone that supports growth. That means clear handoffs, aligned systems, clean data, and coordinated action across marketing, sales, and product teams. From lead to renewal, everything should work together.

 

Recent examples

  • CareInsight (AI + Healthcare SaaS)
    Built workflows, connected tools, and aligned cross-functional messaging for payers and providers.
  • Rebound Technologies (Cleantech, B2B Industrial)
    Mapped sales and marketing processes in Figma and Confluence. Improved team visibility and coordination.
  • TÜV SÜD (MedTech, Regulated Services)
    Led North America GTM ops. Ensured campaign execution, tool alignment, and regulatory compliance.


I design systems that reduce chaos and increase traction.
Let’s move your work forward with clarity.

Market Research

 Looking to expand into new markets, outpace competitors, or fine-tune your audience targeting? I provide in-depth research to give you the confidence and clarity needed to make strategic decisions.

  • Industry Trends Analysis: Stay ahead of shifts in the market and capitalize on new opportunities.
  • Competitor Insights: Understand what works (and what doesn’t) in your industry.
  • Customer Profiling: Build targeted strategies that connect with your ideal audience.

Let’s work together to create data-backed strategies that position your business for success.

    PROCESS DEVELOPMENT

    Build clarity into how your teams work—so progress is predictable, repeatable, and scalable.

    I specialize in developing process frameworks that connect strategy to execution. Whether you're starting from a blank slate or refining legacy workflows, I help translate business goals into structured systems that define who does what, when, and how. The result: fewer handoff gaps, cleaner data, and smoother operations across teams.

    • Workflow Design: Break down complex work into clear, phase-based steps that are easy to follow and easier to optimize. 
    • Cross-Functional Alignment: Align team roles and responsibilities within structured swimlanes to support scale and accountability.
    • AI-Aided Structuring: Use generative AI to quickly analyze messy documentation, extract key actions, and organize them into logical, visual process flows.
    • Scalable Templates: Build reusable process visuals (e.g., swimlanes, SOP slides, journey maps) to support onboarding, communication, and training.

      Business Analysis

      Move from ambiguity to alignment with clear, actionable insights. As a Business Analyst, I translate complex business needs into structured plans that support smarter decisions and stronger execution. I work across departments to uncover what's working, what’s not, and where systems can better support your goals. With over a decade of experience driving operational clarity, I focus on building solutions that scale.

      • Clarifying Needs & Priorities: Align stakeholders, uncover root issues, and define shared goals through structured requirements gathering. 
      • Mapping and Refining Processes: Visualize your current workflows, identify inefficiencies, and design processes that improve outcomes and reduce risk.
      • Turning Data Into Direction: Use reporting tools, market research, and operational KPIs to make evidence-based decisions. 
      • Operational Planning: Build clear, actionable roadmaps that ensure readiness across teams and drive measurable progress.

      Whether you're launching something new or reworking what’s already in place, I bring structure to complexity—and help teams move forward with confidence.

        Project Management

        Need a clear, reliable system for managing projects? I specialize in structured, results-driven project management to keep your business initiatives organized, on time, and aligned with your goals. With 10+ years of experience in project coordination and workflow optimization, I offer:

        • Project Planning & Execution: Build clear timelines, milestones, and ownership to drive momentum from start to finish.
        • Process Optimization: Spot bottlenecks and improve workflows to boost team productivity and reduce delays.
        • Task & Resource Management: Ensure teams stay aligned and accountable with strategic task tracking and workload balance.
        • Strategic Implementation Support: From new launches to operational upgrades, I guide seamless execution and measurable outcomes. 

        Let’s bring structure to your projects so you can focus on growth with confidence and clarity.

          internal communications

          Create clarity. Improve alignment. Accelerate execution. Unlock smoother operations and better team coordination with Internal Operations & Chief of Staff Services designed to support strategic growth.

          • Organizational Clarity: Up-to-date org charts and role definitions reduce confusion, eliminate bottlenecks, and support scale.
          • Executive Enablement: Strategic priorities move faster when goals are translated into clear plans and tracked through execution.
          • Internal Communications: Streamlined workflows, consistent messaging, and effective meeting rhythms improve transparency and accountability.
          • Operational and Change Management: Gaps are identified early, transitions are guided thoughtfully, and process improvements are implemented with precision.

          I work behind the scenes to bring structure, alignment, and momentum to your team—so you can focus on what matters most.

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            dasha.randlett@gmail.com | 603-689-4513

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