Choosing the right strategic partner is key. Below are answers to common questions about my services and approach. Need more details? Contact me!
Q: What’s your approach to defining or refining brand messaging?
I translate strategy into voice, tone, and messaging systems that are clear, consistent, and differentiated. I’ve built brand messaging from the ground up and refined fragmented frameworks for companies across healthcare, SaaS, and industrial sectors. Whether you’re launching a new product or unifying global campaigns, I ensure messaging feels aligned and scalable.
Q: What if we already have messaging - but it’s inconsistent or siloed?
I audit what exists, identify gaps, and align messaging across teams and channels. That includes refining decks, campaigns, and web content, and embedding brand and UX best practices directly into your workflows.
Q: Can you support naming, brand architecture, and campaign messaging?
Yes. I’ve led naming initiatives, structured tiered messaging across complex portfolios, and developed brand architecture that supports growth. I also build campaign messaging that connects across email, social, events, and paid - grounded in strategic positioning and tailored to the buyer journey.
Q: How do you tailor messaging for different audiences?
I segment by persona, funnel stage, and industry, collaborating closely with product, sales, and UX teams to reflect real-world pain points and priorities.
Q: Do you also offer visual or design support?
Yes, especially when visuals enhance clarity and reinforce messaging. I create branded decks, infographics, and one-pagers using Canva or PowerPoint, ensuring they're editable and easy to scale. For more advanced needs, I also use Adobe Illustrator and InDesign. My focus is on supporting consistency and performance across assets.
Q: What kind of work do you do across sales, marketing, product, and success teams?
I support the full GTM motion—from first touch to renewal. That means making sure systems, content, and communications work together across functions.
Q: How do you handle platform management and tool alignment?
I prioritize function over features. Tools only drive value if they’re used consistently and aligned to how teams actually work. I assess adoption, audit for friction, and restructure what’s missing or misaligned.
Q: How do you use AI in your work?
AI helps me move faster and work smarter. I use it for content generation, personalization, testing, and segmentation—always grounded in strategy and brand voice. I also audit and implement GenAI tools for responsible, team-wide use.
Q: Can you build AI-assisted workflows?
Yes. I’ve designed workflows that integrate AI across the full content lifecycle—from prompt libraries to campaign sequencing—improving speed, targeting, and brand consistency.
Q: Are you comfortable working with technical teams?
Absolutely. I’ve partnered with product, data, and engineering teams to align marketing workflows with backend logic, including integrations with Twilio, Shopify, and Salesforce.
Q: Do you audit or improve existing automation?
Yes. I identify gaps and simplify outdated workflows to improve usability, cross-team alignment, and long-term maintenance.
Real-World Applications
Tools I Use
Each tool supports better decisions, faster execution, and consistent creative output.
Q: Can you describe a complex campaign you led?
At TÜV SÜD, I led a demand generation campaign for a new medical device lab using Marketo, LinkedIn, and gated content. We targeted U.S. manufacturers, boosted lead quality, and drove strategic pipeline conversations.
Q: Do you support ABM campaigns?
Yes. I’ve built ABM strategies with segmented outreach, targeted content, and sales-aligned campaign assets for high-value accounts.
Q: You’re handed a half-formed idea from a marketing lead with no clear scope or timeline. What are your next steps?
At both CareInsight, I’ve taken loosely formed ideas and built clear paths forward. My approach:
Q: How do you build systems that support growth?
I design systems that reduce friction and reflect how teams actually work. I use AI and audits to simplify workflows and build scalable frameworks with:
Q: What does your handoff look like?
I prioritize usability. Handoffs include:
Q: How do you handle project delays from stakeholders?
At TÜV SÜD, regulatory delays were holding up web copy for a lab launch. Instead of waiting, I scheduled a live review, flagged open items, and got real-time feedback—securing approval within the hour and keeping the campaign on track.
Q: How do you approach user experience in digital campaigns?
I map the full journey—subject lines, layout, CTAs—then test messaging and design to ensure clarity and actionability. Better UX leads to stronger engagement.
Q: How do you measure success?
I align success metrics to business goals—MQLs, CTRs, CAC, or engagement—and build dashboards so performance is visible and actionable.
Q: What’s your experience with CRM platforms?
I’ve worked with HubSpot, Salesforce, Zoho, and Marketo across both marketing and sales ops—building workflows, managing segments, and executing lifecycle campaigns.
Q: How do you use CRMs to improve campaign performance?
I integrate CRM data with Google Analytics, UTM parameters, and dashboards to track engagement and refine targeting, messaging, and timing.
Q: What CRM-related tasks do you typically manage?
Q: What’s your experience with list selection and segmentation?
I use firmographic, behavioral, and lifecycle data to build targeted lists. Logic often includes:
Q: What kinds of events have you supported?
Q: Can you handle both marketing and logistics?
I bridge strategy and execution across marketing and admin needs.
Q: How do you make events more user-focused?
I map the attendee journey end-to-end—making each touchpoint clear, relevant, and purposeful. Whether it’s a packed expo or niche webinar, content is tailored to audience goals and easy to navigate.
Q: Why do events matter for growth?
When well-executed, events outperform cold outreach. They build trust, spark action, and open real sales conversations. Strong content, clear messaging, and aligned follow-up turn them into growth engines.
Q: What’s a recent event you’re proud of?
At HLTH, I ran CareInsight’s full presence—pre, during, and post.
We stood out in a competitive space—and walked away with real traction.
Q: Can you step in as a strategic advisor or fractional marketing lead?
Yes. I’ve acted as an interim marketing lead, supported founders through pivots, and advised executives on go-to-market, positioning, and product strategy. I tailor my level of involvement to each team’s needs.
Q: What kinds of teams and organizations do you typically support?
I work with startups, global enterprises, cross-functional pods, and lean marketing teams. I’m skilled at aligning stakeholders and balancing multiple priorities across complex environments.
Q: How do you balance big-picture strategy with day-to-day execution?
I stay involved beyond the planning phase—writing briefs, building frameworks, tracking progress, and mentoring as needed. Strategy only works when it’s implemented well.
Q: Can you help identify blind spots or areas for improvement?
Yes. I audit current efforts, pinpoint gaps in positioning, process, or performance, and deliver prioritized recommendations tied to business goals and practical next steps.
Q: How do you ensure follow-through when you don’t manage the team directly?
At TÜV SÜD, I led the marketing for a North American lab launch, coordinating across global teams with no direct reports. I built a detailed plan, tracked deadlines in Planner, led syncs, and followed up to close gaps. My approach focused on clarity, flexibility, and steady momentum.
Q: What makes you a strong candidate for Director-level marketing roles?
I bring 10+ years of experience leading strategy and execution across sectors. I’ve built brands, led go-to-market efforts, and driven measurable impact in regulated industries. My work blends high-level strategy with hands-on leadership.
Q: What’s your approach, and how is it different from hiring an agency or junior contractor?
I work hands-on, like a strategic gardener—clearing clutter, restoring momentum, and helping teams grow with purpose. You're not outsourcing to an agency or handing work off to a junior. You're working directly with someone who can lead, execute, and adjust in real time.
What sets my work apart:
If your team needs clarity or structure, I bring the tools to move work forward—and make it stick.
Q: What kinds of teams and projects do you typically work with? How do you structure engagements?
I work with early-stage teams, scaling startups, and global orgs—adapting to your phase, resources, and goals. Engagements are shaped around what’s needed:
I'm based in New Hampshire and work flexibly across time zones. Whether part-time, project-based, or full-time, I plug in as a steady, strategic partner.
Q: Can you step in mid-project or when things are already in motion?
Yes—and that’s often when I’m most effective. I’ve stepped in during launches, audits, and pivots to help untangle priorities and unblock stalled work. I focus on quick wins and build structure as we go—no long runway required.
Q: What if we’re juggling too many priorities and need clarity on where to focus?
When teams are spread thin, I help sort the noise. That might mean realigning strategy, simplifying execution, or creating space to breathe and reset.
Options include:
If you're stuck or spinning, I’ll help you refocus and move forward with confidence.
Q: How do you communicate and collaborate with clients?
Clear communication is core to every engagement. I tailor methods based on how your team works best—whether you prefer structured meetings or async updates that fit around a busy day.
Here’s how we typically stay aligned:
This balance of structure and flexibility creates transparency and momentum—so we stay connected, even when working across time zones or shifting priorities.
Q: How do you stay organized?
I rely on a combination of structured systems and flexible tools to stay organized across multiple priorities. My typical approach includes:
This combination helps me stay proactive and focused, especially when juggling multiple campaigns, content workflows, or stakeholder groups.
Q: What do you value in a work environment or culture? What motivates you to do what you do?
I value transparency, ownership, and a culture that encourages cross-functional collaboration. I’m motivated by the challenge of aligning marketing strategy with measurable outcomes. I enjoy helping teams translate complexity into campaigns that connect and convert.
Copyright © 2025 Helping You Find Time - All Rights Reserved.
dasha.randlett@gmail.com | 603-689-4513