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Home
Capabilities
  • Performance Marketing
  • Brand & Messaging
  • GTM Operations & Growth
  • Project Management
  • AI & Automation
  • Events
  • FAQ - Services
  • Agencies & Service-based
Industries
  • Healthcare
  • Labs
  • Technology
  • Data Centers
  • Retail & E-Commerce
  • FAQ - Industries
Process & Proof
  • Resume
  • Testimonials
  • Interviews
  • Quick Guides - Strategic
  • Quick Guides - Execution
  • Checklists & Infographics
Success Stories
  • Portfolio Highlights
  • Case: Digital Ink
  • Case: SecureSplit
  • Case: CareInsight
  • Case: Rebound
  • Case: Amy Wagner
  • Case: NH DHHS
  • Case: TÜV SÜD
  • Case: Corvee
  • Case: Annie's Hallmark
Contact
  • Work With Me
  • Flexible Support
  • Pro Bono & Mentorship
  • About Dasha
  • Why Time Matters
Blog
More
  • Home
  • Capabilities
    • Performance Marketing
    • Brand & Messaging
    • GTM Operations & Growth
    • Project Management
    • AI & Automation
    • Events
    • FAQ - Services
    • Agencies & Service-based
  • Industries
    • Healthcare
    • Labs
    • Technology
    • Data Centers
    • Retail & E-Commerce
    • FAQ - Industries
  • Process & Proof
    • Resume
    • Testimonials
    • Interviews
    • Quick Guides - Strategic
    • Quick Guides - Execution
    • Checklists & Infographics
  • Success Stories
    • Portfolio Highlights
    • Case: Digital Ink
    • Case: SecureSplit
    • Case: CareInsight
    • Case: Rebound
    • Case: Amy Wagner
    • Case: NH DHHS
    • Case: TÜV SÜD
    • Case: Corvee
    • Case: Annie's Hallmark
  • Contact
    • Work With Me
    • Flexible Support
    • Pro Bono & Mentorship
    • About Dasha
    • Why Time Matters
  • Blog

  • Home
  • Capabilities
    • Performance Marketing
    • Brand & Messaging
    • GTM Operations & Growth
    • Project Management
    • AI & Automation
    • Events
    • FAQ - Services
    • Agencies & Service-based
  • Industries
    • Healthcare
    • Labs
    • Technology
    • Data Centers
    • Retail & E-Commerce
    • FAQ - Industries
  • Process & Proof
    • Resume
    • Testimonials
    • Interviews
    • Quick Guides - Strategic
    • Quick Guides - Execution
    • Checklists & Infographics
  • Success Stories
    • Portfolio Highlights
    • Case: Digital Ink
    • Case: SecureSplit
    • Case: CareInsight
    • Case: Rebound
    • Case: Amy Wagner
    • Case: NH DHHS
    • Case: TÜV SÜD
    • Case: Corvee
    • Case: Annie's Hallmark
  • Contact
    • Work With Me
    • Flexible Support
    • Pro Bono & Mentorship
    • About Dasha
    • Why Time Matters
  • Blog

About me

I started as a builder, designing posters, updating websites, and testing early social media in college. That work led into internal communications, where I saw how clarity and alignment shape everything a team does.


From there I moved into digital marketing leadership, owning websites, content, and campaigns for global and Americas teams. My work expanded into GTM strategy, product launches, demand generation, and events, always tied to measurable outcomes.


I’ve supported both startups and large organizations, often stepping in when priorities are fast-paced or undefined. I focus on bringing structure, connecting teams, and turning ideas into clear roadmaps and repeatable systems.


Today I lead cross-functional programs across product, marketing, and operations, using AI as a practical tool for research, analysis, and workflows. My goal is straightforward: make complex work easier to navigate and help teams execute with confidence.

Professional Snapshot

Core Strengths

Experience Highlights

Experience Highlights

  • Leading cross-functional GTM, growth, and product strategy 
  • Messaging, campaigns, and content systems that stay consistent across channels
  • Mentorship and team development, including onboarding and playbooks 
  • Process improvement, documentation, and workflow design
  • Stakeholder alignment across product, sales, CS, ops, and leadership 
  • Translating business and market analysis into clear roadmaps and execution plans
  • Using AI and automation to speed research, insight, and production while keeping a strong human voice

Experience Highlights

Experience Highlights

Experience Highlights

  • Managed $100K–$150K annual marketing budgets 
  • Led 15+ launches and 50+ initiatives for $1M–$2B organizations
  • Directed a public health campaign reaching 1.2M+ residents
  • Led marketing for a  $12M MedTech lab launch
  • Implemented AI-supported SEO for 1,000+ product listings

Industries

Tools & Platforms

Tools & Platforms

  • Agencies & Publications: Digital Ink and Reboot
  • Healthcare & AI: CareInsight, NH DHHS
  • MedTech & Labs: TÜV SÜD, TÜV Rheinland 
  • SaaS: Secure Care, TeamEDA
  • Climate Tech & Industrial: Rebound Technologies 
  • Retail & Events: Annie’s Hallmark, Manchester Craft Market

Tools & Platforms

Tools & Platforms

Tools & Platforms

  • CRM / MarTech: Salesforce, HubSpot, Marketo, Mailchimp 
  • Analytics: GA4, Power BI, SEMrush, Tableau, Excel
  • Project & Ops: Monday.com, Jira, Asana, ClickUp 
  • Web / SEO: WordPress, Webflow, Google Ads, LinkedIn
  • AI & Content: ChatGPT, Claude, other AI tools for research, analysis, and workflows

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