I started as a builder - designing posters, updating websites, and exploring early social media through college clubs. That hands-on work led to internal communications, where I learned the value of clarity, consistency, and alignment.
Most of my roles have focused on digital marketing - leading websites, content, and campaigns across global and Americas teams. I’ve expanded into GTM strategy, product launches, demand generation, and events, always tying strategy to execution and driving results.
I’ve supported startups and global organizations, often stepping in when things were fast-paced or undefined. My work helps build structure, momentum, and pipeline.
I’m drawn to work that improves lives. In healthcare and tech, I focus on making complex ideas clear and actionable. I’m energized by AI’s potential to drive innovation and scale impact, while staying grounded in ethics and human needs. I prioritize outcomes that improve patient care, efficiency, and access.
Today, I lead cross-functional programs that connect product, marketing, and ops. I shape roadmaps, apply business analysis, and build systems that support innovation, growth, and team development.