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About me

I started as a builder - designing posters, updating websites, and exploring early social media through college clubs. That hands-on work led to internal communications, where I learned the value of clarity, consistency, and alignment.

Most of my roles have focused on digital marketing - leading websites, content, and campaigns across global and Americas teams. I’ve expanded into GTM strategy, product launches, demand generation, and events, always tying strategy to execution and driving results.

I’ve supported startups and global organizations, often stepping in when things were fast-paced or undefined. My work helps build structure, momentum, and pipeline.

I’m drawn to work that improves lives. In healthcare and tech, I focus on making complex ideas clear and actionable. I’m energized by AI’s potential to drive innovation and scale impact, while staying grounded in ethics and human needs. I prioritize outcomes that improve patient care, efficiency, and access.

Today, I lead cross-functional programs that connect product, marketing, and ops. I shape roadmaps, apply business analysis, and build systems that support innovation, growth, and team development.

Professional Snapshot

Core Strengths

Experience Highlights

Experience Highlights

  • Leading cross-functional GTM and product strategy 
  • Messaging, campaigns, and scalable content systems
  • Mentorship, team development, and onboarding 
  • Process improvement, documentation, and system design
  • Stakeholder alignment across product, sales, ops, and leadership 
  • Translating business analysis into actionable marketing and product plans

Experience Highlights

Experience Highlights

Experience Highlights

  • 15+ product and service launches
  • 50+ campaigns that drove measurable pipeline impact 
  • 30+ national events, each generating 50–100 qualified leads
  • Launched TÜV SÜD’s 20,000 sq ft MedTech lab 
  • Rebuilt NH’s public health site for 1.2M residents
  • Managed 25,000+ Shopify SKUs to boost SEO and search visibility

Industries

Tools & Platforms

Tools & Platforms

  • Healthcare & AI: CareInsight, NH DHHS
  • MedTech & Labs: TÜV SÜD, TÜV Rheinland 
  • SaaS: Secure Care, TeamEDA
  • Climate Tech & Industrial: Rebound Technologies 
  • Retail & Events: Annie’s Hallmark, Manchester Craft Market

Tools & Platforms

Tools & Platforms

Tools & Platforms

  • CRM/MarTech: Salesforce, HubSpot, Marketo, Twilio 
  • Analytics: GA4, Power BI, Tableau, Excel
  • Design/Product: Figma, Adobe Suite, Photoshop
  • Project Mgmt: Jira, ClickUp, Asana, Trello
  • Web/SEO: WordPress, Webflow, SEMrush, Shopify

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