performance marketing

I build ABM and digital programs that support growth across new and existing accounts.

• Define Ideal Customer Profiles (ICPs) and segment target accounts for 1:1, 1:few, and 1:many outreach 
• Conduct research and stakeholder interviews to guide messaging
• Align cross-functional teams on goals, timing, and priorities
• Build scalable frameworks and execution roadmaps tied to campaign KPIs

Read more - What Account-Based Marketing (ABM) Actually Looks Like 

I manage ABM campaigns across platforms to balance personalization and scale.

• Email & Paid Media: Marketo, HubSpot, LinkedIn Ads, Google Ads, Meta, programmatic 
• SEO & Social: Landing pages, content hubs, and multi-touch content across organic and paid channels
• Events: Campaigns aligned with product launches, webinars, and roundtables
• Deliver sales enablement tools—messaging guides, templates, and follow-up content

• Higher engagement with key accounts 
• Improved sales-marketing alignment
• Data-driven decisions using CRM insights and stakeholder feedback
• Faster execution through repeatable systems
• Scalable programs rolled out across teams and regions
• Better prioritization of time and resources across account tiers

I use a three-tier ABM model to match campaign effort to account value:

• Tier 1: 1:1 ABM — High-value accounts with tailored content, custom landing pages, and direct sales outreach
• Tier 2: 1: Few ABM — Segment-based programs with shared messaging, targeted ads, and industry-specific webinars
• Tier 3: 1: Many ABM — Scalable outreach using role-based nurtures, paid media, and SEO-driven content hubs

This structure balances personalization with scale—ensuring resources are used where they’ll matter most.

SEO is no longer just about ranking on a results page. Buyers discover brands through search, answer engines, and generative results. When SEO, AEO, and GEO are not aligned, content underperforms, traffic is low-intent, and stakeholders lose confidence in the channel.

I build structured, research-driven programs that connect keyword opportunities, competitor insight, and content strategy with business goals and real user intent.

Core Capabilities 

• Keyword and topic research using SEMrush and Google Keyword Planner
• Competitor benchmarking to uncover gaps, quick wins, and long-term plays
• On-page optimization (meta, headers, internal linking, schema where needed)
• SEO-, AEO-, and GEO-aligned content planning with cross-channel integration 
• Clear reporting that ties performance to priorities and next steps

• Keyword targeting and prioritization based on search and answer intent 
• Content recommendations aligned with how different audiences actually search and read
• Technical checks for site structure, crawlability, and index readiness 
• Ongoing adjustments based on rank trends, engagement, and conversion data
• Simple, visual updates so stakeholders see what’s happening and why

 I work across SEMrush, Google Keyword Planner, Google Analytics, and Search Console, using SEO/AEO/GEO insights to inform broader marketing plans. The focus is on practical next steps: what to fix now, what to test next, and how to grow organic performance in a way your team can maintain.

Strategy, Structure & Execution
Most of my background is in B2B social growth, with a strong focus on LinkedIn as a channel for brand visibility, lead generation, and thought leadership. I design programs that blend strategic content planning with data-driven insights, ensuring campaigns align with audience behavior and business objectives.

Core Capabilities

• LinkedIn growth programs centered on leadership visibility and company page engagement
• Persona-driven content strategies designed to reach decision-makers 
• Audience segmentation and targeting by industry, role, and seniority
• Multi-format campaigns (posts, articles, polls, video) to maximize reach 
• Social calendar planning with consistent cadence and cross-platform alignment

Execution & Optimization

• Post sequencing and amplification frameworks for leadership and company pages
• Engagement flow design (commenting, resharing, tagging) to drive algorithmic lift
• A/B testing for post format, visuals, and calls-to-action
• Competitor benchmarking to identify whitespace and trend opportunities
• Analytics dashboards for measuring engagement, reach, and conversion impact
   

Tech & Tools
Experienced with LinkedIn Campaign Manager, Google Analytics, SEMrush, Canva, and scheduling platforms like Buffer and Hootsuite. Skilled in blending organic growth strategies with paid amplification when needed to extend reach.

Strategy, Structure & Execution

Email remains one of the most effective ways to engage and convert—when it’s relevant, well-timed, and thoughtfully built. I create structured, data-informed programs that connect messaging with business goals and user behavior.

Core Capabilities

• Lifecycle campaigns with defined entry/exit points
• Nurture sequences triggered by behavior or stage
• ABM, seasonal, and product-based messaging
• CRM-aligned audience targeting and segmentation
• Email calendar planning and cross-channel alignment

Execution & Optimization

• Drip sequences, transactional flows, and triggers
• Lead scoring and segment logic (firmographic, behavioral, lifecycle)
• A/B testing, template feedback, and engagement metrics
• Subject line testing and message refinement
• Multi-channel nurtures (email, SMS, in-app)
   

Tech & Tools

I work across HubSpot, Salesforce, Marketo, Zoho, SendGrid, and Twilio - integrating CRM data with Google Analytics and UTM parameters to track engagement and refine targeting. My approach is grounded in structure, segmentation, and iteration—whether building from scratch or optimizing existing systems.

Retail and e-commerce teams need structure to scale. Disorganized catalogs, last-minute campaigns, and manual workflows slow teams down.

With experience across Shopify, Webflow, WordPress, and Adobe Experience Manager, I build merchandising and content frameworks that support SEO, UX, and operations, whether managing 500 or 50,000 SKUs.

Common Results:

• Faster campaign execution with fewer delays
• Improved product discovery through filters and search
• Consistent experiences across site, store, and catalog 
• Cleaner handoffs between content, marketing, and ops
   

Content Architecture & Metadata

• Tag audits and cleanup 
• SEO-ready filters, email, and search setup
• Standardized naming and structure
   

Merchandising & Campaign Enablement

• Homepage and collection planning
• Seasonal tagging and segmentation
• Campaign-ready email and ad mapping
   

Platform Implementation

• Shopify, Webflow, WordPress, and AEM setup
• Schema markup and PDP optimization
• QA and rollout support using Figma/dev tools
   

Workflow & Documentation

• Internal SOPs and process docs 
• Ticket cleanup and backlog reduction
• Cross-team alignment across ops and content