Labs

Clinical and regulatory labs operate in complex environments where precision, compliance, and communication must align. I specialize in translating lab capabilities into strategic initiatives that resonate with buyers, regulators, and stakeholders—whether launching new testing services, expanding capacity, or supporting public health programs.

At TÜV SÜD, I served as Marketing Manager for medical device testing services across the Americas. I led go-to-market strategy and campaign execution for more than 10 services, including biocompatibility, sterility assurance, EO validation, and packaging. I supported a $12M expansion of the 20,000 sq. ft. microbiology lab in Minnesota to meet rising demand for U.S.-based testing. My work bridged technical protocols and commercial messaging, ensuring alignment across regulatory, quality, and product development teams.

At the New Hampshire Department of Health and Human Services, I worked alongside epidemiologists and the infectious disease laboratory during the COVID-19 pandemic. I contributed to statewide outbreak response, public communication, and health education initiatives. Additional work included support for HIV, tuberculosis, and tickborne illness programs—offering firsthand experience in how lab operations and data shape public health strategies.

Core strengths:

• Translating lab capabilities into clear, stakeholder-aligned messaging 
• Driving execution across product, marketing, and compliance teams
• Building go-to-market strategies tailored to regulated lab environments
   

Outcome: stronger positioning, faster execution, and clear market differentiation in competitive, high-compliance settings.