My approach to digital marketing has grown with the types of businesses I have supported, from startups focused on building visibility quickly to established companies driving structured, data-driven growth.
I began with the basics: writing website content, refining SEO metadata, and setting up simple email campaigns. As projects expanded, I led website relaunches, managed multi-channel campaigns, and built nurture flows that connected brand messaging with measurable results. In healthcare, trust and compliance shaped strategy. In SaaS, speed and scalability were critical. In industrial B2B, the focus was translating technical value into clear messaging for customers.
This experience taught me that digital marketing requires different approaches depending on the environment. Startups need agility and quick wins. Corporates require structure, alignment, and measurable performance. I bring the balance of both to deliver programs that drive sustainable growth.
I help teams redesign their websites to improve clarity, usability, and performance. My approach is structured, collaborative, and focused on aligning your site with business goals, brand voice, and user needs.
Strategy, Structure & Execution
Email remains one of the most effective ways to engage and convert—when it’s relevant, well-timed, and thoughtfully built. I create structured, data-informed programs that connect messaging with business goals and user behavior.
Core Capabilities
Execution & Optimization
Tech & Tools
I work across HubSpot, Salesforce, Marketo, Zoho, SendGrid, and Twilio - integrating CRM data with Google Analytics and UTM parameters to track engagement and refine targeting. My approach is grounded in structure, segmentation, and iteration—whether building from scratch or optimizing existing systems.
I build ABM and digital programs that support growth across new and existing accounts.
Read more - What Account-Based Marketing (ABM) Actually Looks Like
I manage ABM campaigns across platforms to balance personalization and scale.
I use a three-tier ABM model to match campaign effort to account value:
This structure balances personalization with scale—ensuring resources are used where they’ll matter most.
Retail and e-commerce teams need structure to scale. Disorganized catalogs, last-minute campaigns, and manual workflows slow teams down.
With experience across Shopify, Webflow, WordPress, and Adobe Experience Manager, I build merchandising and content frameworks that support SEO, UX, and operations, whether managing 500 or 50,000 SKUs.
Common Results:
Content Architecture & Metadata
Merchandising & Campaign Enablement
Platform Implementation
Workflow & Documentation
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dasha.randlett@gmail.com | 603-689-4513