Healthcare, life sciences, and lab teams face complex demands - shifting regulations, tight budgets, and rising expectations for outcomes and compliance.
I bring structure and clarity to marketing, product, and operations so teams can stay focused on what matters most. Whether you're building AI-powered tools, launching a MedTech device, or expanding lab services, I help you:
• Sharpen your message
• Streamline workflows
• Align your go-to-market strategy
The result: stronger engagement with payers, providers, and patients, plus faster, more compliant execution.
(Public Health Strategy & Digital Communications)
Led statewide digital overhaul reaching 1M+ residents. Rebuilt 20+ pages, ensured ADA compliance, and created 50+ public health resources. Earned 2 state awards for impact.
(GTM Strategy for Healthcare AI)
Led GTM for GenAI platform, rebuilt website, and executed HLTH event strategy, generating 25+ qualified leads.
(MedTech GTM & Lab Launch, Americas)
Led GTM, digital campaigns, and events for the $12M launch of a U.S. microbiology lab. Delivered 12+ campaigns, 3 flagship events, an ABM pilot, and full-funnel marketing across 10+ compliance service lines.
• Identify growth opportunities and align with payer, provider, patient, and lab buyer needs
• Deliverables: persona frameworks, stakeholder maps, market research summaries
• Translate technical, clinical, or lab-focused content into clear, benefits-driven copy
• Deliverables: product messaging, sales decks, explainer content, brand voice guides
• Plan and execute campaigns that meet regulatory, clinical, or lab needs while driving engagement
• Deliverables: GTM plans, campaign calendars, channel strategies
• Improve efficiency across marketing, product, and lab communications to reduce delays and streamline delivery
• Deliverables: workflow maps, timelines, SOPs
• Use AI to scale content creation and speed up decision-making across health and lab teams
• Deliverables: AI-generated drafts, prompt libraries, audit templates