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Regulated markets & Technology

Smarter Strategy. Stronger Execution. Measurable Value.

Whether launching AI-driven platforms or working in highly regulated markets, I help teams streamline execution, reduce risk, and communicate complex solutions with clarity. My work spans healthcare, labs, cleantech, SaaS, industrial, and financial services—supporting teams where precision and performance are equally critical.


At TÜV Rheinland and TÜV SÜD, I led content and campaign development for testing and certification programs, translating technical documentation into compliant, market-ready messaging. This improved visibility, enhanced consistency, and supported global alignment across regulated manufacturing sectors.


At Rebound Technologies, I focused on the intersection of HVAC and data infrastructure. I built personas, mapped sales workflows, and developed enablement tools to support go-to-market strategy for complex B2B buyers in sectors like data centers and cold storage.


For CareInsight.ai, an AI-powered healthcare platform, I created and executed go-to-market campaigns, lifecycle messaging, and content that clarified technical capabilities for both payer and provider audiences—ensuring accuracy across compliance, sales, and product teams.

In the FinTech space, I led SEO content strategy at Corvee, a tax platform serving CPAs and financial professionals. My work centered on translating compliance-heavy content into accessible, scalable formats to drive organic visibility and trust.


What I Deliver in Regulated and Tech-Driven Markets:

  • Clear positioning for technical products in high-stakes markets 
  • Messaging that balances innovation with regulatory clarity
  • Systems and workflows that increase GTM speed without sacrificing accuracy
     

The result: Faster launches, stronger adoption, and smarter communication in industries where getting it right is critical.

HOW I HELP TEAMS WIN

Who I Work With

Who I Work With

Who I Work With

  • Engineering and Industrial Firms expanding into regulated or emerging markets 
  • Manufacturing Teams improving product launches, GTM, and sales workflows
  • CleanTech, HVAC, and Energy Companies navigating strategic growth and compliance
  • B2B Product & SaaS Teams building bridges between marketing, product, sales, and ops
  • HealthTech and FinTech Companies translating technical capabilities into market-ready messaging
  • Startups and Mid-Market Tech Firms formalizing internal systems, launch plans, and growth ops

What I Solve

Who I Work With

Who I Work With

  • Workflow Inefficiency: Siloed teams, unclear handoffs, or tech stack friction slowing execution 
  • Market Uncertainty: Lack of visibility into competitors, ideal customers, or growth segments
  • Sales Misalignment: Disconnect between product value, marketing strategy, and sales execution
  • Content Gaps: Complex products lacking clear, scalable messaging and sales enablement
  • Startup Friction: Early-stage teams needing structured GTM, accountability, and operational clarity
  • Compliance + Communication: Teams needing to meet regulatory standards and resonate with real buyers
     

Featured case study

Rebound Technologies

(Workflow Mapping & Sales Ops Enablement)
Led research across HVAC, refrigeration, and data center markets to inform sales strategy. Mapped 3+ workflows, updated processes, and implemented tools like a RACI matrix and CRM enhancements to improve team coordination and forecasting. 

TÜV SÜD

(MedTech GTM & Lab Launch, Americas)

Led GTM, digital campaigns, and events for the $12M launch of a U.S. microbiology lab. Delivered 12+ campaigns, 3 flagship events, an ABM pilot, and full-funnel marketing across 10+ compliance service lines.

Corvee and Instead

(SEO + Scalable Content Delivery, FinTech SaaS)

Produced 200+ SEO blog posts using Claude AI.  Managed publishing across WordPress and Webflow.

key Services

Market Research & Competitive Analysis

Market Research & Competitive Analysis

Market Research & Competitive Analysis

  • Identify trends, assess competitors, and uncover high-opportunity segments to inform strategy across emerging tech and regulated verticals 
  • Deliverables: Market briefs, opportunity scans, stakeholder maps, and executive-ready insights that support faster, data-backed decisions

B2B Messaging & Positioning

Market Research & Competitive Analysis

Market Research & Competitive Analysis

  • Translate complex, technical, or compliance-sensitive features into clear, compelling messaging that resonates with buyers and aligns with industry expectations
  • Deliverables: Product one-pagers, messaging frameworks, brand voice guides, and differentiated value propositions

Sales Enablement & Alignment

Market Research & Competitive Analysis

Sales Enablement & Alignment

  • Strengthen coordination between sales, product, and marketing to reduce friction and accelerate adoption—especially in markets where compliance or technical depth is key
  • Deliverables: Sales decision trees, SOPs, objection handling guides, and enablement collateral tailored for nuanced buyer journeys

Campaign & GTM Strategy

Startup & Growth Ops Support

Sales Enablement & Alignment

  • Plan and execute strategic, cross-channel campaigns to launch, relaunch, or scale regulated products, AI platforms, and enterprise SaaS solutions 
  • Deliverables: Campaign briefs, GTM roadmaps, channel strategies, A/B testing plans, and rollout schedules

Startup & Growth Ops Support

Startup & Growth Ops Support

Startup & Growth Ops Support

  • Build foundational systems that support repeatable growth—including ops documentation, GTM playbooks, accountability frameworks, and team structure design 
  • Deliverables: Startup ops frameworks, role clarity docs, launch timelines, process templates, and internal alignment materials

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