Signed in as:
filler@godaddy.com
Signed in as:
filler@godaddy.com
Whether launching AI-driven platforms or working in highly regulated markets, I help teams streamline execution, reduce risk, and communicate complex solutions with clarity. My work spans healthcare, labs, cleantech, SaaS, industrial, and financial services—supporting teams where precision and performance are equally critical.
At TÜV Rheinland and TÜV SÜD, I led content and campaign development for testing and certification programs, translating technical documentation into compliant, market-ready messaging. This improved visibility, enhanced consistency, and supported global alignment across regulated manufacturing sectors.
At Rebound Technologies, I focused on the intersection of HVAC and data infrastructure. I built personas, mapped sales workflows, and developed enablement tools to support go-to-market strategy for complex B2B buyers in sectors like data centers and cold storage.
For CareInsight.ai, an AI-powered healthcare platform, I created and executed go-to-market campaigns, lifecycle messaging, and content that clarified technical capabilities for both payer and provider audiences—ensuring accuracy across compliance, sales, and product teams.
In the FinTech space, I led SEO content strategy at Corvee, a tax platform serving CPAs and financial professionals. My work centered on translating compliance-heavy content into accessible, scalable formats to drive organic visibility and trust.
What I Deliver in Regulated and Tech-Driven Markets:
The result: Faster launches, stronger adoption, and smarter communication in industries where getting it right is critical.
(Workflow Mapping & Sales Ops Enablement)
Led research across HVAC, refrigeration, and data center markets to inform sales strategy. Mapped 3+ workflows, updated processes, and implemented tools like a RACI matrix and CRM enhancements to improve team coordination and forecasting.
(MedTech GTM & Lab Launch, Americas)
Led GTM, digital campaigns, and events for the $12M launch of a U.S. microbiology lab. Delivered 12+ campaigns, 3 flagship events, an ABM pilot, and full-funnel marketing across 10+ compliance service lines.
(SEO + Scalable Content Delivery, FinTech SaaS)
Produced 200+ SEO blog posts using Claude AI. Managed publishing across WordPress and Webflow.
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