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Regulated markets

Smarter Strategy. Stronger Execution. Measurable Value.

Regulated industries demand precision, clarity, and alignment. I work across healthcare, labs, industrial, cleantech, and tax sectors to help teams move faster within constraints, streamline operations, and ensure that both messaging and execution meet internal standards and external regulations.


While supporting testing and certification campaigns at TÜV Rheinland and TÜV SÜD, I transformed complex technical content into clear, compliant messaging. These efforts enhanced regional consistency, supported global alignment, and improved visibility across regulated manufacturing markets.


Go-to-market research at Rebound Technologies focused on HVAC systems used in tightly regulated spaces like data centers and cold storage. I created personas, mapped workflows, and developed sales enablement tools that helped clarify product fit and shorten sales cycles.


In the financial compliance space, I led SEO content production at Corvee, a tax tech platform for CPAs. Over 100 AI-assisted blog posts were developed with a focus on accuracy, readability, and regulatory clarity—helping the team scale content without compromising trust.


What I Deliver in Regulated Markets:

  • Strategic insights aligned with operational and compliance priorities 
  • Messaging that simplifies complex content while meeting regulatory standards
  • Internal systems that improve GTM execution speed without sacrificing accuracy
     

The result: Clearer communication, faster launches, and stronger commercial outcomes in environments where getting it right is non-negotiable.

HOW I HELP TEAMS WIN

Who I Work With

Who I Work With

Who I Work With

  • Engineering and Industrial Firms expanding into regulated or emerging markets 
  • Manufacturing Teams improving product launches, GTM, and sales workflows
  • CleanTech and HVAC Companies navigating strategic growth and compliance 
  • B2B Product Teams needing tighter alignment between marketing, sales, and ops
  • Startup and Mid-Market Manufacturers formalizing internal systems and scale

What I Solve

Who I Work With

Who I Work With

  • Workflow Inefficiency: Siloed teams, unclear handoffs, or CRM friction slowing delivery 
  • Market Uncertainty: Lack of visibility into competitors, customers, or priority segments
  • Sales Misalignment: Disconnect between marketing strategy and sales execution
  • Content Gaps: Technical products lacking clear, buyer-facing messaging and enablement 
  • Startup Friction: Early-stage teams needing scalable workflows, accountability, and GTM clarity

Featured case study

Rebound Technologies

(Workflow Mapping & Sales Ops Enablement)
Led research across HVAC, refrigeration, and data center markets to inform sales strategy. Mapped 3+ workflows, updated processes, and implemented tools like a RACI matrix and CRM enhancements to improve team coordination and forecasting. 

TÜV SÜD

(MedTech GTM & Lab Launch, Americas)

Led GTM, digital campaigns, and events for the $12M launch of a U.S. microbiology lab. Delivered 12+ campaigns, 3 flagship events, an ABM pilot, and full-funnel marketing across 10+ compliance service lines.

Corvee and Instead

(SEO + Scalable Content Delivery, FinTech SaaS)

Produced 200+ SEO blog posts using Claude AI.  Managed publishing across WordPress and Webflow.

key Services

Market Research & Competitive Analysis

Market Research & Competitive Analysis

Market Research & Competitive Analysis

  • Identify trends, assess competitors, and uncover high-opportunity segments to inform strategy 
  • Deliverables: Market briefs, opportunity scans, stakeholder maps that support faster, data-backed decisions

B2B Messaging & Positioning

Market Research & Competitive Analysis

Market Research & Competitive Analysis

  • Translate complex or technical features into compelling, buyer-facing messaging that drives action 
  • Deliverables: Product one-pagers, messaging frameworks, brand voice guides, value propositions

Sales Enablement & Alignment

Market Research & Competitive Analysis

Sales Enablement & Alignment

  • Strengthen coordination across sales, marketing, and product to shorten sales cycles and reduce friction 
  • Deliverables: Sales decision trees, SOPs, objection handling guides, internal process documentation

Campaign & GTM Strategy

Startup & Growth Ops Support

Sales Enablement & Alignment

  • Plan and execute cross-channel campaigns to launch or scale products with aligned messaging and timelines 
  • Deliverables: Campaign briefs, GTM roadmaps, channel strategies, testing plans

Startup & Growth Ops Support

Startup & Growth Ops Support

Startup & Growth Ops Support

  • Build foundational systems that support scale, including GTM playbooks, documentation, and team structure 
  • Deliverables: Startup ops frameworks, role clarity docs, launch timelines, and process templates

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