Rebound Technologies (2024)
Challenge Overview
Challenge Overview
Challenge Overview
Rebound Technologies needed clear direction on where to focus across multiple complex verticals and a more structured approach to support go-to-market execution.
Approach
Challenge Overview
Challenge Overview
- Identified high-value growth opportunities through market research and segmentation
- Improved CRM (Odoo) workflows, roles, and data structure
- Built repeatable processes to align marketing, sales, and engineering
Strategic Actions
Strategic Actions
Strategic Actions
- Analyzed TAM/SAM/SOM and prioritized verticals
- Developed personas, positioning, and pricing strategy
- Conducted competitive analysis and built structured research in Confluence
- Mapped workflows, implemented RACI, and improved CRM data quality
Results Achieved
Strategic Actions
Strategic Actions
- Focused GTM efforts on top 3 verticals
- Strengthened positioning across key markets
- Improved targeting, conversion, and sales alignment
- Reduced handoff delays and improved data quality
- Enabled scalable, repeatable GTM execution
1/2
Core Services
Product Insights
Core Services
In a hybrid Product Manager and Business Analyst role, I provided strategic and tactical support across functions:
- Market Research & Competitive Intelligence: Defined market size (TAM/SAM/SOM), identified growth opportunities, and delivered competitor insights.
- Go-to-Market Strategy: Created segmentation plans, buyer personas, and value proposition frameworks tailored to priority verticals.
- Workflow Mapping & CRM Optimization: Mapped workflows in Figma, documented system requirements, and standardized CRM fields (Odoo) to improve accuracy and efficiency.
- Internal Enablement Tools: Designed and delivered RACI matrices, sales decision trees, and knowledge documentation for better alignment and onboarding.
- Cross-Functional Collaboration: Facilitated Agile sprints and retrospectives to synchronize teams around shared GTM and sales execution goals.
Delirables
Product Insights
Core Services
- TAM/SAM/SOM analysis models in Excel
- 20+ pages of research documentation in Confluence
- Competitive benchmarking and vertical segmentation slides
- Persona-based GTM strategy plans
- Workflow diagrams (Figma) for intake, sales, and CRM updates
- RACI chart and decision tree documentation
- CRM field definitions and process guidance
- Internal onboarding and alignment hub for process standardization
Product Insights
Product Insights
Product Insights
This engagement supported an industrial cooling and dehumidification platform targeting energy-intensive and high-regulation environments. The product’s value proposition varied by industry:
- In Data Centers: Delivered energy-efficient, scalable cooling systems with integration flexibility.
- In Agriculture/Dairy: Enabled precise climate control for production and storage, enhancing yield and regulatory compliance.
- In Pool Dehumidification/HVAC: Focused on cost reduction, air quality, and maintenance optimization.
By aligning product capabilities with buyer priorities across verticals, we developed differentiated messaging, pricing, and GTM plans.
Strategic Planning
Effective Execution
Effective Execution
- TAM/SAM/SOM sizing and ROI modeling
- Market segmentation by vertical, geography, and buyer persona
- Competitive analysis and whitespace identification
- Development of value chains and workflow overlays
- Strategic alignment of product features with market needs
- Creation of differentiated positioning and pricing strategy
Effective Execution
Effective Execution
Effective Execution
- Buyer persona-driven GTM playbooks
- Targeting logic for sales outreach and campaigns
- Workflow mapping to support consistent lead qualification
- CRM field optimization and pipeline accuracy
- Role documentation and training materials
- Internal dashboards for leadership visibility
- Support for campaign segmentation and list-building
Align for Success
Teamwork in Action
Teamwork in Action
Teamwork in Action
At Rebound Technologies, I worked across engineering, sales, product, and marketing teams to align go-to-market efforts with technical capabilities and customer needs in the industrial cooling space.
- Translated insights from engineers, sales conversations, and leadership priorities into clear market messaging and outreach plans
- Facilitated working sessions to align on positioning, target sectors (e.g., data centers, food logistics), and sales toolkit content
- Coordinated timelines for marketing deliverables, sales enablement materials, and external-facing collateral to support active business development
Strategic Impact
Teamwork in Action
Teamwork in Action
Execution required bridging technical innovation with real-world sales use cases and vertical-specific messaging.
- Conducted market and customer research to support sales narratives and identify opportunity segments
- Created sales workflows and outbound talking points in collaboration with engineering and leadership teams
- Mapped processes in Figma and documented workflows in Confluence to support scaling and onboarding
- Balanced short-term sales support with longer-term projects like market sizing, pitch deck development, and partner enablement
Bringing structure to complex technical products helped accelerate outreach and clarify value in a growing industrial market.
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