GTM & Marketing

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I build GTM systems that turn strategy into execution. Positioning, campaigns, data, and tools are aligned so teams move faster and stay focused on pipeline and growth. My background is primarily in B2B and tech product environments, with experience across healthcare, services and agencies, B2B tech and SaaS, labs and diagnostics, data centers, and retail and e-commerce.

• GTM Strategy: ICP, segmentation, and lifecycle stages tied to revenue 
• Campaigns & Messaging: Product-led, signal-driven execution 
• Marketing Ops: Connected CRM and automation for visibility 
• Analytics: Clear reporting on pipeline and performance 

Outcome: Structured GTM systems that improve visibility, strengthen pipeline, and free up time for execution.

I help leadership teams translate research into strategy. Market insight becomes positioning, go-to-market direction, and clear execution priorities. The work connects insight to brand positioning, go-to-market strategy, and execution, so decisions show up consistently in how the business communicates and operates.

• Market Intelligence: Trends, competitors, opportunity sizing, and category dynamics that inform strategy and positioning.
• Customer Insight: Buyer needs, behaviors, and decision drivers that shape messaging, targeting, and brand relevance.
• Operational Analysis: Workflow mapping, gap identification, and prioritization to align teams behind the same signals.
• Decision Support: KPIs, AI-assisted insight, and practical recommendations leaders can act on quickly.
   

Outcome: Fewer debates, clearer positioning, faster decisions, and stronger execution.

Clear positioning and structured execution ensure buyers understand what you do and teams stay aligned from strategy through launch. AI supports faster creation, clearer messaging, and less manual work across content and web workflows.

• Positioning & Messaging: Define audience, problems, and value clearly, with AI supporting research and refinement 
• Content & Campaign Narratives: Structure storylines across web, landing pages, and launches, with AI accelerating drafting and iteration 
• SEO & Discoverability: Align messaging with how people search and engage, using AI to surface insights and optimize content 
• UX & Site Structure: Map journeys, define hierarchy, and design for clarity and conversion, supported by AI-assisted analysis 
• Build & Integration: Manage content, forms, tracking, and handoffs across tools, reducing manual coordination 
• Launch & Optimization: QA, go-live support, and early performance tracking with faster insights and adjustments 

Outcome: Clear messaging, faster execution, and websites that launch smoothly, perform from day one, and give your team back time to focus on growth.

I help teams deliver presentations that feel polished, engaging, and easy to follow. With 50+ decks and 100+ visual assets created, I turn rough ideas into strong, audience-ready stories.

• Branded, consistent design that elevates your message 
• Clear storytelling that makes complex topics accessible
• Smooth slide flow that keeps attention 
• Decks tailored for both live and recorded delivery
• Actionable takeaways that leave a lasting impact 

Share your outline or notes, and I’ll shape a presentation you can deliver with confidence.

Strategic event programs that drive engagement and follow-through.

When events lack structure, effort gets wasted. Leads go cold. Insights disappear. I help teams plan and execute events with clear goals, strong messaging, and disciplined follow-up so each event supports visibility, pipeline, and long-term growth.

• Event Strategy & Selection: Right events based on audience fit and business goals. 
• Pre-Event Planning: Messaging alignment, outreach, and coordination.
• On-Site Execution: Booth messaging, visuals, demos, and lead capture.
• Post-Event Follow-Up: Nurture, retargeting, and sales handoff.
• Event Research & Reporting: Engagement, lead quality, and ROI insights.
   

Outcome: Events that feel intentional, generate stronger leads, and inform smarter decisions.

CRM systems should accelerate revenue, not slow teams down. The right structure keeps data usable, workflows efficient, and provides clear visibility into performance. I have worked across Salesforce, HubSpot, Marketo, and Mailchimp. I also use tools like Clay to build connected, scalable systems.

• Reporting & Analytics: Executive dashboards for pipeline and performance 
• Workflow Optimization: Streamlined processes that reduce manual effort 
• Performance Tuning: Systems designed to scale without rework 

Outcome: Faster prioritization. Clearer execution. Systems that scale.